Job Description

TURNER, a full-service public relations and digital communications agency specializing in travel, outdoor, wellness, lifestyle, and spirits brands, is seeking an Account Executive, Influencer/Social Media. Candidates should have a minimum of 4 years of influencer program and social media experience with demonstrated results.

The Account Executive, Influencer/Social Media is responsible for developing and managing social and digital media marketing programs/campaigns for clients, providing insight, strategy and counsel to clients and colleagues, managing programs/campaigns to ensure agency profitability, and supervising team members. Our ideal candidate is based in New York, Denver, or Chicago. We currently work from our offices on a hybrid schedule, two days per week in office.

Responsibilities:

• Work in a team to create and implement effective social media and influencer campaigns for clients
• Shape the day-to-day strategy to ensure big picture goals of each client are being met
• Support the client relationship and stay on top of daily tasks/communication
• Serve as the project manager on core client deliverables, making sure those deliverables are on time and managing up and down as necessary to get the work done
• Harness storytelling to leverage influencers to connect to client objectives
• Manage social paid campaigns and track to KPIs
• Create and maintain social media monitoring lists and perform target audience research and analysis
• Manage team for com management, ensuring channels are running smoothly and questions/comments are answered
• Work closely with PR managers to ensure clients content is brought through social and influencers have thorough understanding of PR narratives
• Research and identify how to leverage new tools and technology to advance client goals
• Identify strategies and content to ensure clients are able to leverage successfully what\'s happening in real time on social media
• Proficiency with social media or influencer management tools (e.g. Falcon, CreatorIQ, Sprinklr) and social listening/analytics platforms (Brandwatch)
• Help develop and lead sections of social media training for clients
• Review and/or create agendas, notes, calendars, and reports for clients, tracking to KPIs/deliverables

• 4+ years of experience managing social media programs
• Ability to interpret social media metrics and translate them into key takeaways
• Understanding of social media creative best practices across multiple platforms (including Facebook, Pinterest, Twitter, TikTok, YouTube and Instagram)
• Knowledge of how best to engage stakeholders and influencers on social media
• Ability to prioritize your time across projects that have varying complexity and competing deadlines
• Success delegating up and down to ensure top-notch work products
• Demonstrated ability to craft meeting agendas to move projects forward.
• Ability to set goals and drive toward them - never missing deadlines and always producing high-quality work
• Agency experience preferred

TURNER