Job Description

ABOUT THE COMPANY

Florida Trend Media Company is seeking a full-time Audience Development coordinator to join its team in St. Petersburg, Florida. Founded in 1958, Florida Trend is the nation's first regional business magazine.

THE ROLE

Responsible for circulation and fulfillment house operations to ensure cost-effective, timely implementation of circulation policies and procedures for both print and digital products. Assists Audience Development Director with maintaining, developing and strengthening strategic circulation plans, analysis, retention, testing and creative initiatives. Works collaboratively with the Production Director and in liaison with fulfillment house, magazine printer and the post office on effectively selecting, printing and distributing Trend's monthly and annual publications.

RESPONSIBILITIES:

Initiate the label selection criteria for each issue of Florida Trend; approve label counts and splits, including supplemental selections as needed. Coordinate print order requirements, create print order and supply distribution instructions to printing plant for all print products. Oversee multi-tiered renewal/invoice selections, production and mailing with lettershop vendor, including proofing and approve as needed. Review, mark-up and code monthly production invoices for Audience Development expense. Compile and analyze reports on circulation numbers, promotions, and newsstand sale records. Assist with monthly e-mail promotions, including selecting a targeted audience as needed for each type of promotion and work with Web team on set-up and deployment. Manage all postage accrual accounts for projected outgoing/return postage as well as maintain postal reports and tracking expense for the monthly issues of Florida Trend and all annual publications. Manage the corporate gift subscription program, including working with client on setting up creative schedules and oversee the printing of their various pieces. Manage annual project of requalifying nonpaid direct written request, includes creating annual schedule of efforts that include a series of in-house mailings and e-mail deployments. Maintain back-up documentation for annual circulation/audience audit for all paid and controlled circulation. Work with Advertising Coordinator and oversee copies needed for events and trade show distribution and coordinate shipping details. Assist in providing customer service support for all Trend media products in an efficient manner, including handling comp sub requests from sales department. Manage digital and print promotional mailings. Handle the packaging, labeling and distribution of all premium gifts for print promotions. Oversee annual project of replacing the controlled rosters and directory portion of circulation by acquiring the ~30 lists from various sources, formatting all lists to standard format for fulfillment vendor. Coordinate all shipments with the printing plant, and maintain inventory on each issue, including the annual publications. Maintain and update databases for annual publications distribution plans. Create all circulation production and fulfillment schedules, including relevant schedules for vendors. Prepare USPS Statement of Ownership, Management & Circulation annually. Work on special/miscellaneous projects and other responsibilities as needed. Implement specialized e-mail campaigns targeted to Legal Elite Notables and Best Companies winners to promote single/bulk copy sale orders. Process all single/bulk copy sale payments, enter in billing system, ship copies and update reports for sales and circulation tracking on all Trend print products. Responsible for research (email/phone/mailings) necessary for the distribution plans for Trend annual publications as well as portion of Florida Trend controlled circulation. Prepare copies of marked-up advertising for each unique version of each issue; deliver to post office where Periodical permit is held. Assist in distribution of mail for company. Store office copy inventory, including annual publications into cabinet as new issues arrive and monitor inventory levels and order replenishment copies as needed. Distribute each new issue, including annuals to the TBT internal distribution list via interoffice mail.

QUALIFICATIONS:

Bachelor's degree (or equivalent experience) preferred. Expert knowledge of Microsoft Office suite of programs.

KNOWLEDGE, SKILLS, ABILITIES:

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Advanced knowledge of magazine circulation strategies. Highly developed interpersonal and communications skills; both written and oral Close attention to detail and good proofing skills Highly detailed and organized; able to juggle multiple projects and flexible with changing priorities. Demonstrated organization and time management skills Problem solving/decision making capability. Problem solving ability.

BENEFITS:

Health coverage for you and your family through medical, dental, and vision plans. 100% employer-paid short-term and long-term disability insurance. 100% employer-paid basic life insurance & Supplemental life insurance options. Tax-Deferred Savings Plan for retirement Vacation and personal leave time program. Work location in the heart of beautiful downtown St. Petersburg.
INDTBT