Job Description

You love marketing and data. Marketing is why you get out of bed every morning, and it\xe2\x80\x99s the last thing you think about before bed. At DemandLab, you\xe2\x80\x99ll have the enviable task of marketing to marketers. DemandLab\xe2\x80\x99s B2B Demand Generation Specialist will play a central role in our company\'s growth. As the B2B Demand Generation Specialist, you will help facilitate our demand generation, content creation, and brand development initiatives.

The B2B Demand Generation Specialist will support revenue goals by facilitating demand generation and engagement campaigns, social media, and content development. The Specialist will also provide sales enablement support and ensure consistency of brand voice and style across all channels.

The B2B Demand Generation Specialist will report to the Director of Marketing and will collaborate closely with our subject matter experts and members of our sales team. The Specialist will also work with external contractors/vendors such as PR/Media Relations Reps, paid media partners, and graphic designers.

Expected Responsibilities and Essential Functions

Demand Generation

• Facilitate demand generation and engagement plans and campaign prioritization in collaboration with internal stakeholders, and maintain a consistent campaign management process.

• Manage a calendar for demand generation programs to provide transparency and create alignment with key stakeholders.
• Facilitate and maintain nurture campaigns and client loyalty programs
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and next steps.

• Measure and report on the performance of demand generation and engagement campaigns, gain insight and assess against goals.

• Manage brand social media presence to inform, engage and convert
• Collaborate with writers and team subject matter experts to assist in producing, writing, and editing sales and marketing materials, including articles, presentations, white papers, press releases, solution sheets, and other collateral.
• Assist in managing the company website and blog, including maintaining a blog editorial calendar.

Brand

• Ensure DemandLab\xe2\x80\x99s company values and brand guidelines are adhered to and are apparent in all marketing collateral and initiatives.

Reporting & Operations

• Maintain reporting and dashboards Look for ways to improve and streamline marketing operations processes.

Requirements

Experience

• 4+ years of experience in B2B demand generation /marketing
• Associate or Bachelor\xe2\x80\x99s Degree in Marketing or Business
• 2+ years of Salesforce experience
• 2+ years of WordPress experience
• 2+ years of relevant marketing data reporting/analysis experience

Qualifications/Skills

• Demonstrable success in executing, managing, and measuring creative, innovative, and results-focused demand generation and engagement programs and campaigns
• Track record of managing multiple demand generation programs simultaneously
• Demonstrated analytical ability, specifically around program measurement and ROI, and the ability to use insights to recommend improvements to marketing programs
• Experience with social media and digital marketing
• Competence as a business/marketing writer with a talent for creating engaging social posts, email, and landing page copy
• Experience working with and supporting sales professionals
• Demonstrated proficiency in written and oral communication skills
• Excellent project management skills with superb attention to detail
• Strong problem-solving ability
• Ability to collaborate with teams as well as work independently

Other

2+ years of Marketo/ marketing automation platform experience, as well as experience working with Asana and Hootsuite, would be fantastic assets to bring to our team!

Working conditions / Physical requirements:

• This is a remote position, and you will work from your home office;
• some travel is required (10-20%)
• Standard business hours are Monday - Friday
• Must be able to work at a desk and on a computer for long periods

Benefits

DemandLab is a leading marketing consultancy company, championing the cause of integrated, end-to-end, automated marketing, and sales since 2009. Our global, award-winning team accelerates success with advanced expertise in marketing, sales, and service, supporting technologies, strategy, process, and execution.

When you join us, you can expect to receive great benefits, including:

• 100% Remote, permanently
• A competitive salary
• Health Care Plan Contribution (Medical)
• Retirement Plan Matching (dependent on country)
• Funding for personal and professional development
• Continuing education opportunities (internal mentoring and training)
• Generous Paid Time and Flexible work environment
• Collaborating with senior marketing professionals with years of experience pushing the envelope

We\xe2\x80\x99re doing big things for big-name clients, and we are growing fast. If you\xe2\x80\x99re ready to reach for the next challenge in an ambitious, multidisciplinary team, making a name for itself in the emerging field of marketing technology, we want to hear from you.

DemandLab