Job Description

About Us

At 26Health, we believe that everyone in our community deserves high quality, comprehensive physical and mental health services, regardless of insurance or ability to pay. We are committed to care that fulfills the needs of the mind, body, and spirit by providing a broad variety of integrated and culturally competent services. We focus on the LGBTQ+ and ally community, including all members of the sexual orientation and gender identity spectrum. All are welcome here.

Job purpose

The Brand Management Director is an entrepreneurial-minded, high-achieving professional with a strong track record creating, and managing, strategic 360-campaigns that breakthrough the cluttered paid media, earned media and experiential landscape and simultaneously deliver against 26Health\xe2\x80\x99s brand & business strategy. With a direct line to C-Suite leadership decision making, the incumbent will provide management and mentoring to our internal marketing team.

Duties and responsibilities

Marketing Disciplines

• Implement the US marketing strategy, working closely with our community engagement team, agency partners and COO
• Creative thinker with ability to execute (and connect) disruptive advertising and marketing ideas into strategic cross-channel campaigns, including but not limited to social media marketing, influencer & partner marketing, PR, paid media, channel, digital, experiential.
• Responsible for leading, presenting and adapting plans in collaboration our marketing, design and website agencies, providing feedback to internal partners and key stakeholders.
• Pro-active refinement of tactical campaigns in reaction to our organization\xe2\x80\x99s needs and the changing political/societal landscape. Set 26Health apart within the industry.
• Responsible for supervising \xe2\x80\x93 and co-drafting \xe2\x80\x93 copy for marketing materials and content where relevant, working collaboratively with the copywriter
• Help 26Health departmental teams drive greater impact in their day-to-day services.
• Strong understanding of SEO and content optimization.
• Develop, manage and allocate marketing budget.
• Create reports on marketing metrics.
• Co-ordinate with community management team on production of marketing materials and effective implementation of marketing materials and measurement of success/KPIs for the events
• Understanding of social justice and community organizing and cultural competency.
• Strong commitment to social and economic justice for marginalized communities.

Research

• Passionate about consumer insights, data and cultural trends
• Examine and monitor trends within the industry and among our principle communities, as well as what\xe2\x80\x99s relevant to our patients and culture. Adapt marketing strategies as necessary.
• Distill and identify trends and data-driven insights that then can be used to inform strategy and creative marketing opportunities.
• Monitor competitors\xe2\x80\x99 marketing activities

Content Management

• Direct social media and digital content calendar and execution
• Responsible for leading - and directing - creation of content for social and digital channels,
• Responsible for leading management of 26Heallth website
• Review analytics from digital and social channels, identifying opportunities to enhance content and website engagement and website communication.
• Relay patient concerns received via website or social media channels to appropriate department heads for management.

Team Management

• Provide strong leadership to the marketing assistant including coaching, development and strategic/tactical direction.
• Ability to brief & guide our internal teams and agency partners in an effective way.
• Collaborate across design, website and PR agencies and internal 26Health teams to drive work that delivers on the brand and business strategy.
• Excellent written and verbal communication skills that translate into clear and concise presentation decks and other materials
• Excellent relationship-building skills and exceptionally organized
• High Initiative and a proactive problem solver
• Continual updates, reporting and progression reports to the COO [and Brand Strategist]
• Grow the marketing team

Performs other duties as required.

Qualifications

• BA/BS degree in related field or experience commensurate with education
• 6 to 8 years\xe2\x80\x99 proven experience in marketing and/or brand management (agency side or in-house)
• 5+ years management experience
• Proficient in all MS Office applications (Excel, Word, PowerPoint)
• Functional understanding of InDesign, Photoshop and Lightroom
• Ability to multitask, motivate business departments and own the development, management, execution, and measurement of the marketing campaigns.

Working conditions

• Prolonged periods sitting at a desk and working on a computer.

Physical requirements

• There are no extreme physical requirements for this position.

Direct reports

• Communications Manager
• Social Media Specialist

Additional Information

• Background screens will be performed, and education will be verified prior to employment.

• Please be prepared to provide the required information and/or documentation.

• 26Health is a smoke-free workplace, and smoking is prohibited in all enclosed areas of the property.

• 26Health is an equal opportunity, affirmative action employer.

PI32430796-8722-20d9c04138b8

26 Health,Inc