Job Description

*This is a hybrid role and will require the ability to work in-person in the Bloomfield, CT office location.*

Reporting to the Head of Brand, Content and Positioning, this person will play a critical role in ensuring our brand and thought leadership is aligned to the commercial priorities of the organization. Working closely with the Head of Brand, Content and Positioning, and regional marketing teams across International Health, you will be responsible for ensuring that our international brand and though leadership activations, including brand, media and sports partnerships, support of our vision, commercial imperatives, strategic initiatives, culture, partnerships, and customers.

Main Responsibilities:

• Ensuring the flawless execution of our brand campaigns and activations across all international health markets.
• Understanding and experience in various marketing channels, including paid media, social media, web, email, and print.
• Ownership of the Cigna International Health Thought Leadership program, working in partnership with the Head of Social Media and Digital Content, regional markets, and our agency partners, to ensure that the themes align with our priorities and delivering a monthly/weekly cascade of content for our markets and senior spokespeople.
• Work in partnership with IH Communications to ensure campaigns have reach through earned media and employee engagement.
• Work in partnership with regional International Health marketing teams to ensure that brand and thought leadership campaigns are aligned with their commercial and marketing objectives.
• Work in partnership with broader members of the International Health marketing team to ensure the delivery of integrated campaigns.
• Identification and successful activation of brand, media, and sports partnerships.

• Continuously seek new ways for Cigna to create higher engagement with customers, clients, and prospects.
• Support key events and activities across the business.

Requirements:

• Experience of working in an international business across all customer segments, including B2C, B2B (inc. SME) and international organizations.
• Financial services or healthcare experience is essential.
• 5+ years\' experience in marketing, including recent in-house experience.
• Degree educated in a Business, Marketing or Social Sciences discipline preferred
• Able to positively influence all stakeholders in a highly complex matrixed, global business.

Personal Competencies required:

• Strategic mindset, and with the ability to execute on the strategy.
• Accountable and results driven with strong commercial acumen.
• Excellent stakeholder management skills.
• Able to collaborate and positively influence across all levels of the organization including senior stakeholders.
• Excellent verbal and written communication skills and ability to communicate in a concise and unambiguous manner.
• Independent, proactive, and comfortable working with ambiguity in a fast-paced environment with minimal guidance.
• Sound planning and organizational skills.
• Able to demonstrate multi-task, flexible and adaptable in your approach to work and all stakeholders.
• Delivery focused and a completer-finisher.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

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