Job Description

Your Role

The Pharmacy Market Experience team is responsible for the development and management of pharmacy-related marketing materials and related digital experience for all lines of business, and multiple audiences. The Business Analyst, Principal will report to the Senior Manager, Pharmacy Market Experience. In this role you will support the Pharmacy Market experience team to provide pharmacy business requirements, support and/or lead implementation of efforts and projects to improve the digital experience across all lines of business. You will also support development and/or refinement of market messaging aligning with SEO findings or recommendations, communication plans and collateral to promote pharmacy benefits, products/services, clinical and business objectives and the member experience.

Your Work

In this role, you will:

• Provide highly complex analytical support through the analysis and interpretation of data in support of cross-functional business operations
• Support or lead the development of a business strategy and vision for digital experience improvement initiatives, including mobile content and integration
• Develop, prepare and analyze reports with highly complex analyses and data for management review, and make presentations to various levels of management
• Define business requirements and provide analysis to increase operational efficiency
• Analyze actual results against plan and forecast and recommend interventions where appropriate
• Collaborate with various stakeholders to support or lead product or program digital launches, including determining scope, user stories, UAT, validating and performing periodic audits
• Measure the effectiveness of digital experience touchpoints, identify and drive improvements
• Partner with Brand, UX and Digital Content teams to ensure compliance with associated requirements and consistency across customer digital touchpoints
• Support or lead analysis and reporting on digital web trends and content performance across multiple channels and LOBs using Google Analytics, BrightEdge, Opinion Lab and similar survey and data platforms
• Support strategic initiatives such as Pharmacy Care Reimagined, communication transformation and digital member experience transformation. May include responsibilities related to vendor implementation in connection with strategic initiatives and special projects

At Blue Shield of California we are parents, leader, students, visionaries, heroes, and providers. Everyday we come together striving to fulfill our mission, to ensure all Californians have access to high-quality health care at a sustainably affordable price. For more than 80 years, Blue Shield of California has been dedicated to transforming health care by making it more accessible, cost-effective, and customer-centric. We are a not-for-profit, independent member of the Blue Cross Blue Shield Association with 6,800 employees, more than $20 billion in annual revenue and 4.3 million members. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have a positive impact on California communities. Blue Shield of California is headquartered in Oakland, California with 18 additional locations including Sacramento, Los Angeles, and San Diego. We\'re excited to share Blue Shield of California has received awards and recognition for LGBT diversity, quality improvement, most influential women in corporate America, Bay Area\'s top companies in volunteering & giving, and one of the world\'s most ethical companies. Here at Blue Shield of California, we\'re striving to make a positive change across our industry and the communities we live in , Join us!

Your Knowledge and Experience

• Requires mastery level knowledge of job area typically obtained through advanced education combined with experience. May have deep knowledge of project management
• Requires a bachelors degree or equivalent experience
• Requires at least 10 years of prior relevant experience
• Prior experience in implementation of integrated, omnichannel marketing messages and communication campaigns (healthcare-related communications and marketing preferred)
• Excellent presentation, verbal, and written skills with ability to understand and convey complex ideas to audiences with diverse backgrounds
• Continual learner mindset with robust sense of ownership, accountability, and responsibility
• Experience in implementing SEO strategies and using Scrum and/or Agile for process and program improvement
• Strong desire to optimize the member experience across communication channels

Pay Range:

The pay range for this role is: $ 114400.00 to $ 171600.00 for California.

Note:

Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate\'s experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.

Blue Shield of California