ROLE SUMMARY The CFC Business Intelligence Product director is a new role within the CRM Business Product team directly reporting to the CRM Tech Lead within the Customer Engagement Technology & Innovation organization in the Chief Marketing Office (CMO). The product role will be a business lead responsible for CFC business intelligence platforms and tools supporting customer facing colleagues across healthcare providers communications. This role will leverage the product model to drive objectives to support how CFCs use information during different pre, during and post HCP engagements via CFC CRM technology. They will collaborate with Pfizer\xe2\x80\x99s digital team, CMO and the business to set and deliver on Objectives and Key results (OKRs) aligned with the strategy and vision. In turn, contributing to amplify a singular CRM across Pfizer enterprise and unlock core business priorities. The CFC Business intelligence product role will focus on the short and long term direction of platform and tools which are utilized throughout the CFCs pre, during and post engagement with HCPs especially relating to targeting, pre call planning, dynamic messaging, next best action and CFC reporting to support the CFC effectiveness.
ROLE RESPONSIBILITIES
Oversee overall CFC CRM roadmap relating to Customer Facing Colleague HCP engagement phases and execution to ensure high-quality delivery aligned with intended business outcomes.
Leads development of Objectives and Key results (OKRs) for products across the CFC Business intelligence products.
Forge strong partnerships with the CFC CRM Business Product Lead, CMO, Customer Engagement / effectiveness, Commercial Analytics and Digital teams to streamline technology dependencies and bring operations to life.
Drive standardization, consolidation and scale of CFC Business Intelligence technology and architecture products across teams and centralize / streamline business input and decision making to ensure requirements are met effectively and efficiently; support adoption of product, including preparing CMO partners and business for digital releases and key operational impacts.
In collaboration with CFC CRM Business Product lead; manage relationships and engagements with the relevant product group technology vendors in collaboration with digital and procurement team(s) to ensure Pfizer\xe2\x80\x99s business requirements are being addressed; Explore external platform and technology landscape and evaluate potential new solutions against business needs in collaboration with digital; own \xe2\x80\x98buy\xe2\x80\x99 decisions for new platforms and technology.
Working closely with partners to integrate HCP CRM engagement data with current and future CFC CRM
Collaborate closely with stakeholders;
Support privacy, digital, legal, regulatory and compliance teams in setting and deploying data standards, policies and procedures in context of the CFC business intelligence products
Collaborate with digital team on product decisioning / strategy as well as day to day product delivery within the agile teams, including with technical / engineering team on hands on solution development and management of external development vendors.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
BASIC QUALIFICATIONS
BA Required; MBA or equivalent Master\xe2\x80\x99s-level education preferred
10+ years in Product management, product owner, product analyst, or other related product roles
At least 5 years experience in developing and deploying software, platform infrastructure for large enterprises
Leading and understand agile ways of working and product development lifecycle.
Navigating consumer privacy and / or healthcare data landscape at scale
Leading / Contributing to CRM technology for an innovative multi brand global Fortune 500, Health, Pharma or regulated B2B and / or consumer org
Integrating sales and marketing technology and customer journeys across channels
Deep understanding and passion for CRM and CDP platforms, technologies (especially in areas across Customer facing colleagues)
Experience in working with engineering teams in designing scalable architecture that meets the needs of marketing and sales co-workers.
Experience evaluating product decisions strategically and making prioritization tradeoffs, leveraging large datasets to make data driven product decisions while collaborating with multiple stakeholders and cross functional teams.
Excellent interpersonal skills and mastery of working in a matrixed environment.
Self-motivated with demonstrated ability to execute with speed and high quality.
Demonstrated business acumen strong analytical skills and mindset.
Role model for the PFE values (Courage, Excellence, Equity, Joy)
Experience in leading complex, large scale business projects and initiatives, identifying risks and removing roadblocks to enable teams to achieve successful delivery.
Strong writing, presentation and influencing skills.
Ability to thrive under pressure, take accountability and to meet deadlines.
Discretion and trustworthiness in dealing with confidential information.
PREFERRED QUALIFICATIONS
Master\xe2\x80\x99s-level education preferred
Broad Knowledge of the pharmaceutical industry and healthcare environment; experience in Direct to consumer.
Prior experience as platforms and technology product manager / business leas in pharma or a high growth start up
Any US Pfizer site preferred for this role with flexibility to work across global time zones
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Flexibility to work across global time zones with some travel
OTHER JOB DETAILS
Last Date to Apply: May 5th, 2024
Work Location Assignment: On Premise 2-3 days per week, New York City HQ, USA - Any Pfizer site, or EU-Any Pfizer site
Eligible for employee referral bonus
#LI-PF #HCPCRM #CRMStrategy #CRMMarketing #CustomerJourney #CRMProgram The annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer\xe2\x80\x99s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life\xe2\x80\x99s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site \xe2\x80\x93 U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider\xe2\x80\x99s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Information & Business Tech #LI-PFE
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