Job Description

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Global Payments Chief Marketing Officer (CMO) for Merchant Acquiring International and Vertical Software Solutions (VMSS) will report to the Senior EVP and President of International and Vertical Markets. In this role, the individual will have oversight across demand generation, brand and product go-to-market strategy and execution, creative, digital customer touchpoints, including web and social media, marketing operations, PR, and sales enablement.

The CMO of Merchant Acquiring International and VMSS will provide strategic leadership to the marketing organization and evolve the function into best-in-class. They will identify the key drivers of marketing effectiveness, define appropriate measurements, and manage, monitor, and challenge spending on marketing to deliver the best return on investment. Moreover, they will bring a relentless focus on commercial success, leading the process of identifying and seizing opportunities to move the business toward its commercial goals.

The CMO will provide expertise in brand and digital customer experience, creative, thought leadership and demand generation, channel management (social and web/digital), analytics, product marketing, enterprise-wide marketing technology, and data insights to 16+ business units and 136+ marketers. The CMO is responsible for day-to-day operational execution and KPIs while identifying new techniques that improve our go-to-market effectiveness while driving demand for our products in a scalable manner.

The CMO will collaborate with the senior management team to articulate and execute the business growth agenda while working as a strategic partner with business executives, P&L owners, and product and sales teams to understand market opportunities and deliver a marketing strategy that drives business results.

The CMO will be an impactful individual, adept at persuading and convincing senior leaders to support an idea, agenda, or direction. The role is expected to contribute to the development of compelling product positioning and customer value propositions. This position is a visible role that requires a highly credible leader who will bring a strategic marketing orientation and relevant B2B solutions in a highly competitive and fast-moving market.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

The ideal candidate will have experience leading the marketing transformation, overseeing the shift to a more strategically oriented, high-performing team focused on delivering commercial and customer relationship objectives through marketing excellence.

Product \xe2\x80\x93 create and own the customer engagement and marketing strategy for new and existing globally-led products and features. Develop a compelling product narrative and value proposition for Global Payment offerings.

Digital \xe2\x80\x93 lead the efforts to improve the digital presence and engagement with Global Payment customers and stakeholders.

Demand creation and sales enablement - Build a scalable demand generation engine. Design customer journeys to drive demand generation, along with scoring and routing models to increase conversions. Provide world-class sales enablement. Develop alignment between the sales process and the product story.

Technology - Optimize the marketing tech stack. Leverage multi-touch attribution, lead scoring, web analytics, multivariate testing, marketing automation, etc.

Communications \xe2\x80\x93 Own and lead all external communications, including owned and earned channels, ensuring excellent messaging and optimization to advance the business.

Customer Engagement \xe2\x80\x93 Serve as the lead champion of customer engagement for the business, effectively tracking and measuring progress and efforts through all customer-facing channels.

Commercial Impact - Ensure marketing demonstrably drives business growth and helps deliver on revenue and pipeline targets.

Attributes

Leader to build and guide a highly productive and engaged world-class team of diverse B2B marketers with brand, creative, analytics, content, product, technology, and growth-driving capabilities.

Results-driven to track and optimize all marketing and customer development programs and develop ROI assessments.

Steward of the budget of the functional area.

Requirements

MBA and/or relevant professional qualification in business or marketing preferred.

Demonstrable success in a large, multi-location corporation

Significant marketing leadership experience gained in a complex matrix organization (CMO or SVP level).

Management experience of a prominent commercial marketing team.

Substantial experience in leading the development of successful B2B commercial marketing strategies and tactical marketing plans, from design to execution and optimization.

Experience managing complex and conflicting demands from multiple stakeholders.

Skilled in developing a high-performance team culture.

Successful experience in leading an organization through change.

Professional expertise in B2B payments or directly related industry.

10+ years of experience in a multi-dimensional, global marketing role, owning marketing for the enterprise while leading across product marketing, brand, creative, PR/Social, demand creation, thought leadership, and metrics/data with an understanding of culture and regional differences for marketing purposes.

15+ years in a senior leadership role with proven success driving transformational change.

Excellent communication, interpersonal, and presentation skills.

Global Payments Inc. is an equal opportunity employer.

Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

Global Payments