Job Description

Initiative unlocks business growth for the world\'s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand\'s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.

Media responsibility is at the forefront of everything we do, whether it\'s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Position Summary

As a Communications Designer, you are an important part of the creation of the most appropriate communications plan for your client to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key media, consumer and market intelligence required to your clients\' connections plan.

You have a passion for brands, media and ideas, and within the team are considered the go-to-person on the latest news and innovations going on in media. You spend time with media partners understanding their offerings in detail, and are up to speed on all the intricate tactics available to brands today - from new platforms, to new targeting opportunities. You are an important part of the idea design, and the development of the communications architecture and tactics.

In this role, you will develop, recommend, execute and evaluate digital media plans from inception to completion with moderate oversight from the Manager. The Communications Designer should be able to work fairly independently once given project parameters, goals and budgets to develop a sound recommendation with clear rationale. The Communications Designer will oversee two Associates in terms of daily maintenance to ensure consistent processes are being followed and all client media buys are delivering.

Responsibilities

Client

• Contributor to impactful communications plan development to meet client needs and deliver communications idea
• Attend regular client status meetings, creative statuses and maintain on-going rapport
• Analyze and provide clients with research data and media/marketing information

Internal

• Provide communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making
• Work collaboratively with team members to develop and manage media plans for Digital (display, mobile, social, video, gaming, search)
• Provide senior-level guidance to Associates on day to day functions
• Mentor and assist in the training of Associates
• Provide partner selection recommendation and justification designed to deliver on client KPI\'s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
• Develop the RFPs and oversee the submission process with media partners
• Continually vet out real-time opportunities to ensure our clients are remaining competitive
• Develop industry and partner POV\'s with Manager\'s oversight
• Participate in the development of KPIs with larger team
• Oversee all production timelines, creative development and creative hand-offs to ensure campaign launches on time and without issue
• Evaluate partner proposals, negotiate plan details, develop plan and ultimately present plan recommendations to internal stakeholders and clients
• Identify and present new and emerging partners and opportunities in the marketplace
• Oversee campaign implementation, optimization, and performance of campaign activities including authorizations, IO\'s, budgets, creative, reporting and the billing and reconciliation process
• Manage all partner specific budget allocation, optimization, media partnership programs and added value details

Commercial

• Secure best in class marketplace pricing
• Foster strong relationships with media partners

New Business

• Participation in new business as required

Required Skills and Experience

• Experience in an integrated planning role in media, publisher/vendor, or communications discipline (digital, content)
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Desired Skills and Experience

• 1+ years of experience in a digital media planning/buying position at an advertising/media agency
• Pharmaceutical media planning experience preferred
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
• Experience analyzing data and market research
• Experience delegating assignments to junior staff

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are - your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you\'d be a great addition to the team but don\'t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee\'s/applicant\'s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world\'s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

Salary Range

$62,500\xe2\x80\x94$65,000 USD Apply NowCancel

\xc2\xa9 2023 All Rights Reserved

This website uses cookies and similar technologies to understand how you use our website to create a better experience for you. To learn more about the technologies used and your choices, please read our . You may adjust your cookie settings at any time through our cookie preferences tool. Do you agree to the use of cookies for the purposes described above? Close GDPR Cookie Banner

Accept Reject Settings Close GDPR Cookie Banner

Close GDPR Cookie Settings

• Privacy Overview
• Strictly Necessary Cookies
• Analytics and Customization

Privacy Overview

This website uses cookies and similar technologies to understand how you use our website to create a better experience for you. To learn more about the technologies used and your choices, please read our . You may adjust your cookie settings at any time by navigating the tabs on the left hand side.

Strictly Necessary Cookies

Strictly Necessary Cookies should be enabled at all times so that we can save your preferences for cookie settings.

Cookies that may be in use after you enable:

moove_gdpr_popup These Cookies are used to save your Cookie Setting Preferences. 1 Year N/A

Enable or Disable Cookies

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Analytics and Customization

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies that may be in use after you enable:

_ga Google Analytics cookie used to distinguish users. 2years

_gat Google Analytics cookie used to throttle request rate. 10 minutes

_gid Google Analytics cookie used to distinguish users. 24Hours

Enable or Disable Cookies

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Mediabrands