Job Description

Introduction

Following the launch of Economist Impact, will see an increase in activity for our client marketing globally. This effort will turn marketing into even more of a key part of the business directly contributing positive ROI. In order to drive this change we will need a fresh approach to how we use our existing content and develop new content to fuel our lead generation activity.

The Content Marketing Director will be responsible for translating the overarching Economist Impact partnerships marketing strategy into an actionable content plan that drives engagement from our target audiences. The role will also act as a first point of contact for the UK and CEMEA based sales team.

The primary focus for the role will be the development and implementation of a content-led marketing plan, making use of internal resources, external agencies, influencers and partners as necessary to create marketing assets for the sales team, organic content for our social channels and websites, and messaging for ECRM and lead gen activities.

To deliver the plan the role will liaise with the Demand Generation team within Marketing, as well as stakeholders throughout the Group including Insight, Research, Editorial, Design, PR and others.

Accountabilities

The Content Marketing Director will:

• Identify the content needs and opportunities among our target audience(s)
• Recommend content areas and messaging by audience segment, driven by a solid understanding of the data and analytics of content performance
• Tailoring content to be suitable to the channel and medium that it will appear in
• Create a thematic content calendar that represents the work done across the full range of Economist Impact partnerships
• Create a consistent strategy to our content approach across all websites and social channels
• Ensure all marketing collateral and materials align with Economist Impact brand positioning to create maximum engagement with the recipient
• Identify partnership opportunities with external organisations as relevant (e.g. ANA, WFA, etc)
• Manage a Social Media lead, as well as sales material marketer to be hired. The ability to motivate others, develop talent and manage a team will be essential

• Previous experience creating content-led marketing strategies preferred
• Experienced in explaining positioning of products and services to clients and clarifying client benefits would be an advantage
• Ability to understand the challenges of the sales team, and what resonates with senior clients

• An understanding how business executives utilise policy research, thought leadership and other content to drive their business objectives
• Experience using a range of social platforms, including LinkedIn, Twitter, Facebook and others
• Ability to leverage analytics and data to inform content development
• Strategic thinker who can translate complex concepts into actionable, understandable plans and programs.
• Excellent ability to manage stakeholders (internal and external)
• Strong ability to multi-task and move between distinct projects
• Ability to tell stories in a compelling way across multiple channels

• Self-motivated, proactive mindset with excellent communication skills
• Ability to project manage complex activities, including multiple stakeholders
• Able to write compelling and attention-grabbing copy
• Curiosity, intelligence, enthusiasm, motivation and a \xe2\x80\x9cgrowth mindset".
• Ability to meet deadlines and prioritise work effectively
• Strong interpersonal skills, ability to work well in a team

The Economist Group