Job Description

As a Content Marketing Manager, your role will be to write, edit, and optimize short-form and long-form content as well as develop and execute integrated growth marketing strategies for Aimtal\xe2\x80\x99s clients. You will be responsible for leading and planning content and SEO-related strategies and projects across the marketing funnel, including organic keyword research, SEO performance tracking, optimizing content for SEO, and identifying opportunities to improve organic traffic growth for client content and websites. In addition, you\xe2\x80\x99ll be responsible for demand and lead generation initiatives and campaigns, including brand, website, email, paid advertising, and more. The ideal candidate has a passion for marketing and is able to transform technical information into compelling, easy-to-understand concepts and content for our client\xe2\x80\x99s audiences. This role will report to Aimtal\xe2\x80\x99s Growth Marketing Lead. You will work closely with the other functions within the Growth Marketing department as well as cross-functional teams at Aimtal, especially strategy and creative. You will also work directly with Aimtal\xe2\x80\x99s clients to create and execute high-quality marketing content, experiences, and solutions. To succeed in this position, you must have exceptional written, communication, analytical, organizational, collaboration, and client management skills as well as a deep understanding of content and growth marketing best practices, a strong copywriting background, and a passion for delivering measurable results. To top it off, Aimtal is a fully remote company and this position will always be remote. If you\xe2\x80\x99re craving flexibility and a place where you can leave your mark, then continue reading on how to apply for this position! Content Marketing & Copywriting Responsibilities:

• Research, write, review, edit, and optimize marketing copy in various formats including:
  • Email campaigns
  • UX/UI copywriting: Website pages and landing pages
  • Blog editorial management
  • Blog articles
  • Downloadable guides
  • Paid ad copy (Google Search & Display, LinkedIn, Twitter, Facebook, Instagram, YouTube, and more)
  • Organic social media copy
  • Case studies
  • Webinar script writing, editing, and campaign management
  • Messaging guides
  • Sell sheets
  • Marketing videos: scriptwriting, storyboards & video content review
• Translate complex business and technology topics into exciting, compelling copy that attracts and converts prospects.
• Leverage insights and apply data from a variety of sources to improve content quality.
• Conduct target audience and competitor research to inform strategies and copywriting
• Ensure all content maintains a consistent brand voice personality, style, and tone across channels, and adheres to accessibility and compliance regulations
• Develop and execute content calendars for blogs, lead-generation campaigns, and social media
• Implement SEO best practices into content and strategies
• Measure the results of SEO & content marketing campaigns and activities to inform future marketing campaigns
• Manage social media channels, create unique and high-quality social media content, and schedule social media content
• Collaborate with account, design, and content teams to determine client marketing goals and execute SEO & content marketing strategies to achieve them

Client Services Responsibilities:

• Provide excellent client services and support through verbal and written communication and collaboration
• Lead client calls and presentations related to content and growth marketing projects and initiatives
• Lead calls with client marketing teams, presenting content strategies, content, marketing performance data reports, facilitating feedback, and collaborating to align marketing processes and strategies
• Collaborate with Aimtal\xe2\x80\x99s Integrated Marketing Strategists and Project Managers as well as other members of the Growth Marketing department to build, execute, and report on demand & lead generation strategies, campaigns, projects, and tactics

Marketing Strategy Responsibilities:

• Conceptualize, build, and execute full-funnel, integrated marketing strategies and solutions for clients based on their organizational goals and objectives and across various marketing channels, including email marketing, content marketing, paid ads, social media, website copywriting, webinars, SEO/SEM, events, and more.
• Create processes and implement systems for content marketing, growth marketing, and marketing analytics operations for Aimtal and clients
• Partner with Aimtal\xe2\x80\x99s account, design, and content teams to determine client marketing goals and provide guidance on how to achieve them through content and growth marketing tactics
• Work with internal teams and leadership team to estimate the level of effort and scope for content and growth marketing projects and tasks in order to inform project plans, budgets, and statements of work
• Develop a deep understanding of customers, products and B2B clients\xe2\x80\x99 buyer and customer journeys
• Lead and participate in content brainstorming sessions
• Research and create target personas tied to specific customer needs and preferences

Marketing Campaign Responsibilities:

• Write, edit, and review content for a variety of channels in order to target consumers throughout the customer lifecycle
• Collaborate with growth marketing team members to develop compelling and relevant content assets that align with various stages of the buyer\'s journey
• Build new systems and processes to organize and improve content procedures within integrated marketing campaigns
• Write and review all marketing campaign materials, including ads, emails, and landing pages, to ensure they align with campaign objectives and strategies
• Build, edit, analyze, and report on landing pages, uploading blogs & press releases, and managing email campaigns in Hubspot

Analytics & Reporting Responsibilities:

• Conceptualize, build, and present \xe2\x80\x9cC-Suite ready\xe2\x80\x9d reports that visualize and communicate high-level performance updates that excite and inform non-marketing personnel
• Monitor, analyze, report on, and communicate SEO performance in Semrush, as well as setting up client projects within the tool
• Leverage data and analytics to measure campaign performance, identify opportunities for optimization, and provide actionable insights to improve marketing efforts.
• Oversee and optimize the content analytics and reporting processes for digital marketing campaigns and reporting features from various advertising and social platforms including, but not limited to Semrush, Databox, HubSpot, Google Analytics, Google Data Studio,
• Oversee the setup, implementation, integration, and creation of marketing dashboards in various platforms, and educate teammates on how to best leverage these dashboards and share performance data with clients.
• Define, measure, and evaluate relevant content, SEO, and growth marketing metrics & KPIs
• Translate data and KPIs into easy-to-understand insights and actionable recommendations

Department Responsibilities:

• Support with onboarding and training contractors related to the growth marketing team
• Provide ongoing training and information to the internal team about information-related demand and lead generation
• Provide mentorship and professional development opportunities to enhance the skills and capabilities of team members
• Encourage a culture of open communication, collaboration, and knowledge sharing within the growth marketing department and across departments.
• Collaborate with Senior Content Manager, Growth Marketing Lead, and other managers to align project priorities with overall department and agency goals
• Celebrate achievements and recognize outstanding performance to boost team morale and motivation

Demonstrated Skills:

• Excellent client-facing and internal team communication skills with experience working at an agency or in a professional services consulting firm
• Excellent copywriting and editing skills with the ability to balance the art of storytelling with the science of SEO and data
• Deep understanding of the B2B buyer journey from both a marketing and sales perspective
• Strong organizational abilities and ability to self-manage and self-organize tasks and projects
• Strong written and verbal communication skills, especially for online channels and conference calls.
• Adept at managing projects in a virtual workplace and in virtual tools
• Able to work on multiple projects at once, set priorities, problem-solve, and improvise when necessary
• Able to communicate and collaborate with internal teams and clients across multiple time zones
• Comfortable and effective at presenting on online platforms, such as Zoom, Webex, or Microsoft Teams
• A desire to work hours aligning with North America\'s Eastern time zones
• Experience and ability to use digital tools for marketing, project management, and SEO like ClickUp, Trello, Slack, HubSpot, Sprout Social, Semrush, Databox, and Google Analytics
• Ability to manage multiple and complex marketing campaigns across multiple clients
• Experience in proactively taking the initiative to resolve issues and create and drive solutions
• Ability to gracefully adapt to new priorities and company initiatives
• Exceptional communication, attention to detail, organizational, prioritization, and decision-making skills in a variety of channels and methods (meetings, Slack, ClickUp, email, project plans, etc.)
• Strong interpersonal, analytical, and leadership skills
• Demonstrate the following qualities and skills:
  • Leadership and an ability to inspire others
  • A collaborative spirit and focus on community
  • Intellectual curiosity and analytical strength
  • Creativity to generate new solutions to existing challenges

About Aimtal
Aimtal is a global integrated marketing agency of marketers, strategists, creatives, and analysts who are on a mission to help brands grow. Aimtal was co-founded by Janet Mesh, Chief Executive Officer, and David Tapia, Chief Operating Officer, in 2018 and has been a fully remote company since day one. We\xe2\x80\x99re building a marketing agency of the future\xe2\x80\x94one that always prioritizes its people. Having both a career you love and a life you love shouldn\xe2\x80\x99t be a pipe dream. Our remote-first approach to how we operate Aimtal makes that a reality. Our goal is to help team members grow professionally so they can become experts in their careers as well as work from their favorite places around the globe. In recognition of our achievements since inception, Aimtal won the Sprout Social Partner Value Award in the \xe2\x80\x9cAlways Be Growing\xe2\x80\x9d category. The award recognizes agencies that are committed to growing and scaling their business. Aimtal\xe2\x80\x99s core values guide our ways of collaborating and communicating with our clients and team so we can approach every day with empathy and excellence. Our core values are as follows: communicate clearly, find a solution, understand the customer, keep an open mind, take the initiative, and be exceptional. Overall, our team works together to go above and beyond to support each other and our clients. Aimtal\xe2\x80\x99s benefits include:

• Full-time, salaried role with competitive pay
• Health, dental, and vision insurance
• Paid time off, sick leave, and holidays
• Skill and career growth training
• Remote work stipend for tech and/or coworking memberships
• Annual in-person company retreat (past locations include San Diego, Spain, and Mexico)
• Aimtal is a fully remote agency based in the United States, but our team is located around the world, including North America, South America, and Europe. We encourage team members to live and work wherever they please and prioritize asynchronous communication & collaboration.

Thanks for your interest in joining the Aimtal team. We\xe2\x80\x99re excited to hear from you!