Job Description

Overview

Come join the Marketing team at PowerSchool!!

The Content Marketing Specialist is responsible for creating and delivering engaging and relevant content that is persona driven and aligned to the buyer journey. This content can either be written or graphically designed.

Responsibilities

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Create and/or manage the creation of content assets for the following: inbound and outbound digital marketing; paid, earned and owned channels; thought leadership and demand gen content
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content
• Support content strategy development with research and information gathering on audience challenges and needs, interactions and asset preferences
• Manage content lifecycle workflow for assigned content types from creation through approvals, editing, publishing/activation, measurement, curation and maintenance
• Other duties as assigned

Qualifications

To be considered for and to perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or
ability required.

Qualifications include:

• Bachelor\xe2\x80\x99s Degree
• 3+ year\xe2\x80\x99s professional experience
• Excellent communication skills
• Copywriting skills, including the ability to write in different styles for different channels (web, print, social), ensuring SEO strategies are effectively implemented

• Experience working with a CMS, specifically WordPress
• Strong work ethic, detail oriented, well organized, efficient with time management
• Collaborative work style and ability to work across functional teams
• Motivation to learn, a can-do attitude, and continual development of skill set

Environmental Factors:

• When in a PowerSchool office, you will experience a collaborative work environment near co-workers.
• Expect social interactions and interruptions.
• Frequent work under time restraints
• Rare travel

Compensation & Benefits

PowerSchool offers the following benefits:

• Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)\xe2\x80\x8b
• Flexible Spending Accounts and Health Savings Accounts\xe2\x80\x8b
• Short-Term Disability and Long-Term Disability\xe2\x80\x8b
• Comprehensive 401(k) plan\xe2\x80\x8b
• Generous Parental Leave\xe2\x80\x8b
• Unrestricted paid time off (known as Discretionary Time Off - DTO) \xe2\x80\x8b
• Paid Community and Volunteer Time Off (VTO)\xe2\x80\x8b
• Wellness Program, including ClassPass& Employee Assistance Program\xe2\x80\x8b
• Tuition Reimbursement\xe2\x80\x8b
• Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage\xe2\x80\x8b.

\xe2\x80\x8bA reasonable estimate of the base hourly rate for this position is $28.00 \xe2\x80\x93 $35.20. The compensation range is specific to the United States and incorporates many factors including but not limited to an applicant\xe2\x80\x99s skills and prior relevant experience and training; licensures, degrees, and certifications; internal equity; internal pay ranges; and market data/range parameters.

EEO Commitment

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing .

#LI-RS1 #LI-REMOTE

PowerSchool