Job Description

Additional Locations: Full Time Remote - Alabama, Full Time Remote - Alabama, Full Time Remote - Arizona, Full Time Remote - Arkansas, Full Time Remote - Colorado, Full Time Remote - Florida, Full Time Remote - Georgia, Full Time Remote - Idaho, Full Time Remote - Indiana, Full Time Remote - Iowa, Full Time Remote - Kansas, Full Time Remote - Kentucky, Full Time Remote - Louisiana, Full Time Remote - Maryland, Full Time Remote - Michigan, Full Time Remote - Mississippi, Full Time Remote - Missouri, Full Time Remote - Ohio, Full Time Remote - Oklahoma, Full Time Remote - Pennsylvania, Full Time Remote - South Carolina, Full Time Remote - South Dakota, Full Time Remote - Tennessee, Full Time Remote - Texas, Full Time Remote - Utah {+ 2 more}



Create print, web, and video copy for corporate advertising, promotional collateral, sales materials, and other customer experience touchpoints, ensuring the use of a unified brand message and voice across all communications. Guarantee thorough and complete copy editing and proofing of materials for grammatical and factual content, maintaining consistency with BCBSNC and BCBSA brand platforms and other legal requirements. Constantly build knowledge of organization, processes, business lines and customers. Use conceptual thinking in concert with brand and legal guidelines to analyze and resolve communications challenges. Have a solid grasp of copywriting process, delivery, and outputs. Work with a moderate level of guidance and direction.

Blue Cross Blue Shield of North Carolina is seeking a Copywriter to join the 40+ experienced marketing professionals in our Marketing and Corporate Social Responsibility (M&CSR) division that\xe2\x80\x99s laser-focused on improving the health and well-being of our customers and communities. We use smart marketing, creativity, and craft to drive results for the business and our purpose. This includes optimizing new market opportunities, strengthening the Blue Cross NC brand, delivering business value for sustainable growth, and integrating social and philanthropic initiatives into our corporate footprint. The M&CSR division acts as the company\xe2\x80\x99s in-house agency. We handle strategy, media buying, creative development, and production in a wide variety of media speaking to a wide array of B2C and B2B audiences.

This is a 100% remote position from one of 28 states. Many on our team work outside of North Carolina. Expect 2-4 short trips per year to our headquarters in Durham, NC, for which expenses will be reimbursed.

Applicants must also include a link or attachment to their portfolio of work to be considered for this role.

What You\xe2\x80\x99ll Do

Produce creative, clear, concise, well-crafted copy for brand and business communications such as corporate web sites, intradepartmental web sites, sales collateral, presentations, print and video advertising, etc.

Develop copy according to existing BCBSNC content/copy style, voice, and grammatical protocols.

Quickly master the details of our business objectives, complex products/services, varied audiences, and legal/compliance guardrails to communicate our offerings clearly and simply in ways that compel action. Maintain current knowledge of BCBSNC products and services as well as those of our competitors.

Work independently, following guidelines and procedures.

Brainstorm and collaborate with other team members when needed.

Collaborate with designers and flex copy to meet design requirements.

Review and edit projects for grammatical and factual content and provide final proofs.

Ensure all copy is compliant with regulatory and trademark requirements.

Prepare copy for final approval. Makes changes as requested.

Hiring Requirements

Bachelor\'s degree or advanced degree (where required)

3+ years of experience in related field.

In lieu of degree, 5+ years of experience in related field.

What We Like

Healthcare, health insurance, Medicare experience.

Experience with longer form writing like websites, brochures, instructional booklets, or blogs.

Experience with direct marketing letters and emails.

Experience with writing for a heavily regulated industry (e.g. financial services).

Blue Cross Blue Shield