Job Description

Copywriter

This position will support Concorde\xe2\x80\x99s marketing function by collaborating across the internal and external marketing experts, as well as the organization\xe2\x80\x99s subject matter experts to develop compelling and influential messaging and content. Supporting web and offline advertising campaigns, the Marketing Copywriter is able to absorb complex information and convert it into convincing and relatable content that drives interest in Concorde\xe2\x80\x99s programs. This role will support Concorde\'s Mission and the core values of teamwork, customer service, achievement, integrity, and respect.

Responsibilities

• Writing clear, error-free, and well-researched content for a website that reflects the company\xe2\x80\x99s voice and whose purpose is to generate demand for the programs and training, as well as position the organization as a thought leader
• Meeting with team members and internal subject matter experts to understand message, brand voice and target audience
• Proposing copy concepts in an engaging way for team members and internal clients; and then executing projects once they are approved
• Managing the approval process through internal stakeholders, legal, and compliance review
• Interpreting creative direction and technical information and turning them into persuasive copy concepts
• Collaborating with internal and external PR, advertising and other 3^rd parties to brainstorm and develop a variety of digital and traditional marketing materials
• Prioritize projects to support on-and offline messaging strategies, as well as carry messaging across multiple mediums in order to maintain brand and message consistency
• Leverage performance analytics to identify best performing themes and messages
• Work with nurturing automation platforms to develop email, direct mail and text message campaigns \xe2\x80\x93 including subject lines, body copy and calls-to-action in order to improve open and conversion performance along the funnel
• Aid in enhancing presentation and other materials used by frontline

• Bachelor\xe2\x80\x99s degree in journalism, marketing, communications or related field is required
• Minimum of 2 years of experience producing copy for print and digital media channels
• Proven success in producing copy for advertising or marketing campaigns
• Exceptional skill in social media writing, including use of hashtags and relevant acronyms
• Experience with SEO concepts and social media marketing
• Creativity, adaptability, and the ability to work collaboratively with a team in a fast paced environment
• Experience with A/B message testing and comfort with analyzing message performance is a plus

eQuest