Job Description

Bring more to life.Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?At Phenomenex, one of 15+ operating companies, our work saves livesxe2x80x94and wexe2x80x99re all united by a shared commitment to innovate for tangible impact.Youxe2x80x99ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaherxe2x80x99s system of continuous improvement, you help turn ideas into impact xe2x80x93 innovating at the speed of life.Phenomenex isnxe2x80x99t your typical scientific company. Founded nearly 40 years ago, Phenomenex is a global technology leader committed to developing novel analytical chemistry solutions that solve the separation and purification challenges of researchers, advancing the future of scientific analysis and investigation, ensuring the quality of essentials like your food, water, shampoo, and even cold medication. Be part of our global success and together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.Learn about the which makes everything possible.The Digital Advertising Manager is responsible for developing and implementing online advertising campaigns to enhance brand visibility and drive engagement. They manage day-to-day campaign set up and execution across various paid digital advertising platforms (Google, Bing, LinkedIn, etc.), monitor performance metrics, and optimize strategies to achieve the best possible return on ad spend. The person in this role is also responsible for conversion rate optimization for PPC to drive lead generation, website traffic, ecommerce revenue, and other key business initiatives. This role involves conducting market research to identify trends and target audience preferences, creating compelling ad content, and collaborating with the marketing team to ensure cohesive messaging.This position reports to the Director, Global Digital Marketing, is part of the Digital Marketing Team and will be fully remote.In this role, you will have the opportunity to:

• Develop innovative paid search strategies and implement global digital advertising campaigns across various paid media platforms (Google, Bing, LinkedIn, YouTube, etc.).
• Create compelling copy and visuals for ads and landing pages, that resonate with target audiences.
• Monitor and analyze campaign performance, providing regular reports and insights to optimize ROI.
• Perform A/B testing and ongoing keyword discovery and optimization for improved conversions.
• Manage digital advertising budgets and ensure cost-effective spending.

The essential requirements of the job include:

• Bachelorxe2x80x99s degree in marketing, digital media advertising, or related field required along with 5+ years digital advertising experience managing PPC campaigns for B2B companies.
• Demonstrated ability in working hands-on in PPC account optimizations in B2B settings.
• In-depth experience with Google Ads, Bing Ads, and other relevant paid advertising platforms, building and optimizing campaigns; Google Ads certification preferred.
• Experience building & A/B testing landing pages and integration with CRMs such as Salesforce.
• Proficiency in using advertising analytics tools such as Google Analytics

It would be a plus if you also possess previous experience in:

• The ideal candidate has hands-on experience developing paid digital advertising strategies for B2B companies, based on market and competitor research.

Phenomenex, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether itxe2x80x99s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at .At Phenomenex we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Phenomenex can provide.The salary range for this role is $89,000 - $125,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.This job is also eligible for bonus/incentive pay.We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.Join our winning team today. Together, wexe2x80x99ll accelerate the real-life impact of tomorrowxe2x80x99s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.For more information, visit .Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at to request accommodation.

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