Job Description

The Digital Marketing Specialist will be responsible for advertising and marketing Goodwill to various audiences, designing promotional materials, creating and maintaining website content, designing and sending email campaigns and facilitating GoodDealsClub loyalty program communications, developing multimedia content, and assisting with events, as needed. The Digital Marketing Specialist will also be responsible for coordinating the creation of content from multiple departments for Goodwill\'s internal communications initiatives.

Essential Marketing Functions:

• Performs updates to website content, builds blogs, and creates landing pages while optimizing SEO and SEM efforts on WordPress platform alongside utilization of Google Analytics to measure content performance.
• Develops and executes digital and email marketing campaigns across various platforms, such as website, social media, email, and internal message distribution software. Monitors and engages with audiences, creates compelling content, and maintains a consistent brand voice and look.
• Utilizes graphic design skills to create visually appealing and professional digital assets, including banners, infographics, illustrations, social media graphics, videos, infographics, and other marketing collateral using Adobe Creative Cloud products, such as Photoshop, Illustrator, and InDesign.
• Executes photography and video for special events, store promotions and general marketing needs. Performs script writing, storyboarding, shooting, editing, and post-production tasks.
• Coordinates and maintains content timelines with internal departments to create and deliver promotional and educational material on behalf of Goodwill of Central Iowa in the form of internal communications, newsletters, and online announcements.
• Ensures content on website, phone messages, social media platforms, and digital monitors is timely, on brand, and accurate.
• Assists Marketing Team in promotional campaigns and supports in the execution of these campaigns.
• Assists in fulfilling marketing requests for signage, website, or social media posts from all other departments.
• Performs other duties as assigned.

Qualifications:

• A minimum of an associate degree from an accredited college in marketing, communications, journalism, or a closely related field.
• Minimum of 3 years of experience in digital marketing.
• Strong creative and technical skills in video production, web development, graphic design, and content creation. Ability to edit and optimize videos to support various platforms.
• Proficient in using Adobe Illustrator, InDesign, and Photoshop.
• Experience with MailChimp, or other email marketing platforms, along with the ability to independently develop, implement, and monitor email sequences and customer communications.
• Experience with WordPress and HTML required.
• A working knowledge of SEO and SEM and web analytics tools.
• Strong writing and communication skills.
• Excellent organizational skills with ability to prioritize tasks, meet deadlines, and balance multiple projects at once.
• Access to reliable transportation for regular participation in work and possess valid Iowa Driver\'s License, a good driving record, insurable, and able to provide proof of personal vehicle insurance with a minimum of $100,000 per person and $300,000 per accident auto insurance liability coverage.
• Must be able to successfully pass a criminal background check.

Physical Requirements:

• Prolonged periods performing stationary work on a computer at a desk.
• Periodic physical activity including moving marketing collateral or resources from one location to another within the office area or between different locations.
• Ability to travel to and work in various locations within Goodwill of Central Iowa territory.
• Must be able to lift up to 20 pounds occasionally.

Goodwill of Central Iowa and our affiliates are Affirmative Action, Equal Opportunity Employers (EOE/M/F/Vet/Disability) and E-Verify Participants.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Goodwill Industries