Job Description

Initiative unlocks business growth for the world\'s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand\'s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.

Media responsibility is at the forefront of everything we do, whether it\'s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Position Overview

The Director, Digital Partnerships oversees the Partnerships strategy, go-to-market approach and team for all pure-play digital channels including Display, Video, Social, Mobile, Gaming and Search. The Director should be well-versed in all of the above digital channels and able to articulate the role of each channel and how they are able to bring a client\'s strategy to life and meet client\'s business objectives. By using their extensive digital landscape knowledge, performance of past campaigns, and research, the Director should have the ability to justify investment recommendations.

Responsibilities

Client

• Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for team\'s day-to-day responsibilities
• Maintain, develop and grow relationships with appropriate client level contacts
• Collaboration with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI\'s
• Oversee investment plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
• Serve as Digital marketplace landscape experts internally and with clients

Internal

• Oversee the development of go to market strategy, recommendations and POVs
• Develop the staff through performance management and giving consistent feedback, while helping them work toward their professional goals
• Promote an open working environment where opinions, views and ideas can be shared
• Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
• Partner selection recommendation and justification designed to deliver on client KPI\'s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
• Oversee investment plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
• Responsible to ensure marketing direction and advertising strategy is provided, thorough and clearly understood by the entire team
• Identify and present new and emerging partners and opportunities in the marketplace

Commercial

• Support and facilitate all Initiative and IPG MB new business, revenue and industry initiatives
• Facilitate organic growth opportunities with current clients not only for Initiative, but across IPG MB
• Provide Partnerships support for various New Business pitches, from authoring RFP submissions to developing and presenting cross-channel solutions to prospective clients.
• Support and collaborate with all MB SBU\'s for maximum effectiveness and seamless integration onto client business
• Support MAGNA aggregate negotiations across all Digital media channels

New Business

• Participate in new business development and presentations
• Prepare RFP responses
• Develop costs for pricing exercises

Required Skills

\xc2\xb7 Excellent quantitative skills

\xc2\xb7 Ability to interpret analyze data to inform go-to-market strategies

\xc2\xb7 Strong marketplace relationships with senior sales people at major media companies

\xc2\xb7 Creative approach to defining deal terms including pricing models and value based on client objectives

\xc2\xb7 High level of comfort presenting to clients and internal team members

\xc2\xb7 Proven track record with client relations and growing existing business

\xc2\xb7 Solid understanding of marketing/communications process and the role of media partnerships in it

Desired Skills and Experience

\xc2\xb7 Bachelor\'s degree in related field or equivalent experience

\xc2\xb7 8+ years of experience related to digital

\xc2\xb7 4+ years managing mid-large staff

\xc2\xb7 Experience with multiple client and business categories

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are - your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you\'d be a great addition to the team but don\'t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee\'s/applicant\'s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

Salary Range

$120,000\xe2\x80\x94$160,000 USD Apply NowCancel

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