Job Description

Starmark Hospitality, a fast-growing restaurant group based in Fargo, ND, is currently hiring for an in-house Director of Brand Marketing. This exciting opportunity will be instrumental in continuing to develop the Sickies Garage Burgers & Brews brand across the U.S.

The Director of Brand Marketing is responsible for supporting Sickies Garage locations (local stores) regionally and working alongside management to support local store marketing amongst other duties. This is an ideal role for a candidate with multi-unit restaurant or restaurant marketing experience. A knowledge of basic public relations and social media is a plus to properly support those areas as marketing campaigns are developed. If you love relationship building, creative partnerships, and analyzing the success of a campaign, this position is for you. The team is all about open communication and collaboration where new ideas are encouraged.

Key Responsibilities:

\xc2\xb7 Develop yearly marketing calendar consisting of new location openings, market wide promotions, and other activities that promote and develop the Sickies Garage brand.

\xc2\xb7 Develop the execution plans for annual market wide promotions, as well as bring new ideas and promotions to the team for consideration. This includes sending internal communication to the local stores with instructions and guidance for promotions, as well as communicating to have promotional POS buttons created, etc.

\xc2\xb7 Coordinate and execute store opening marketing plans, employing local / regional agencies as needed. This includes advertising elements that are a fit for the area, overseeing the PR agency for the launch, working with the social media team to ensure social media plan supports the opening, and other marketing duties.

\xc2\xb7 Oversee local store advertising contracts. This includes billboards, radio ads, direct mail campaigns, partnerships, etc. Ensure we are utilizing these to the fullest, keep track of all timelines associated with each, and build relationships in each market.

\xc2\xb7 Oversee contracts and invoicing for marketing elements for local store marketing and any national marketing that might occur. This includes review, submitting for payment and coding.

\xc2\xb7 Develop goals and oversee PR and/or ad agencies when engaged. This includes negotiating media pricing and contracts to ensure we are within budget and using funs effectively.

\xc2\xb7 Create, oversee, and update marketing budgets as needed.

\xc2\xb7 Oversee outside development of marketing assets from agencies, vendors and partners to ensure brand standards are met and full promotion is being utilized.

\xc2\xb7 Process internal orders for marketing and graphic assets including business cards, in-store signage, banners, hiring assets, menus, and other in-store needs.

\xc2\xb7 Ongoing development of brand standards for consistency market wide.

\xc2\xb7 Ongoing review of incoming marketing requests and response in a timely manner.

\xc2\xb7 Create brand image library for press and marketing image selects.

\xc2\xb7 Working alongside management, help overhaul the Rewards program including a schedule of promotions, creative, and utilizing marketing initiatives for impactful tie-ins.

\xc2\xb7 Track and keep a list of accolades received.

\xc2\xb7 Ongoing review, planning, scheduling of Sickies Garage marketing assets across various formats.

\xc2\xb7 Measure, evaluate and report on promotion results.

\xc2\xb7 Handle crisis-communication along with management and agencies if a situation should arise.

Skills and Knowledge:

\xc2\xb7 Bachelor\xe2\x80\x99s degree in marketing, public relations, or business preferred.

\xc2\xb7 Minimum of 5 years of marketing experience. Restaurant marketing a plus. Experience working with agencies a plus.

\xc2\xb7 This position is fully-remote, although located in one of our location areas is a plus.

\xc2\xb7 Ability to travel. With maintenance visits and new location openings, this position requires approximately 30% travel.

\xc2\xb7 Experience managing budgets, including tracking costs, processing invoices, etc.

\xc2\xb7 Ability to develop strong reciprocal relationships.

\xc2\xb7 Excellent written and verbal communication skills and ability to provide feedback to local stores and agencies to best align with brand goals.

\xc2\xb7 Detail-oriented with great organization skills to keep each location organized in unique marketing needs.

\xc2\xb7 Ability to prioritize and manage projects.

\xc2\xb7 Ability to maximize results withing budget and ability to communicate if budgetary needs change.

\xc2\xb7 Ability to work in a fast-paced and growing environment.

\xc2\xb7 Ability to self-manage.

Benefits Package includes:

• Full Health, Dental & Vision
• Travel expenses reimbursed

Starmark Hospitality