Job Description

Job Summary:
Performs oversight, leadership and project management of all aspects of marketing and the activities of the Erlanger including community outreach and events, promotions, web developments (both internal and external) and all advertisements. This position maintains and develops a corporate image and reputation and protects and develops the company\'s brands via suitable PR activities and intellectual property management.Education:
Required:
Bachelor\'s degree in marketing or related healthcare degree.Preferred:
Masters.Experience:
Required:
Minimum of 8-10 years\' experience in all aspects of developing, maintaining and implementing market strategies and enhancing regional growth.Preferred:Position Requirement(s): License/Certification/RegistrationRequired:
N/APreferred:
N/ADepartment Position Summary:
o Performs oversight, leadership and project management of all aspects of marketing and activities of the health system including community outreach, corporate relations and events, promotions, two medical call centers, web development and advertisements. This position is responsible for directing outside agencies in coordinating overall messaging and advertising. Also responsible for all coordinating and executing all sponsorships in which the health system is involved.
o Supervises/Managers all marketing activities and events.
o Works as the point person with the ad agency of choice in developing plans, media buys and analytics.
o Performs other duties within the department as necessary.

Erlanger Health System