Job Description

The Director of Marketing will be responsible for implementing a data driven, omnichannel approach to marketing across a variety of channels including but not limited to: web, email, social media, Google and Bing PPC, direct mail, TV, radio, and direct mail. Primary focus will be growing our Digital Marketing channels. This Director will lead a function responsible for pipeline lead acceleration targeting house buyers/sellers. The role is FULLY REMOTE.
What you will do:

• Execute our company marketing strategy including but not limited to: web, email, social media, Google and Bing PPC, direct mail, TV, radio, and direct mail
• Drive lead generation and pipeline growth through digital marketing and traditional marketing efforts. Optimize marketing processes, integrating tools for seamless communications, and implementing persona-based messaging
• Streamline efforts, maximize efficiency, and drive continuous improvement in our marketing initiatives.
• Analyze the success of marketing campaigns and drive marketing decisions based on KPIs
• Review audiences for different campaigns to ensure our marketing outreach is targeting the right prospects
• Constantly test new campaigns and track existing ones to drive down CPLs
• Manage and recruit third party consultants to support us in a variety of marketing mediums
• Develop internal and external marketing policies and style guidelines
• Lead corporate branding initiatives
• Oversee the design and content on our corporate website
• Track campaigns and develop reports using tools like Power BI and Tableau to make data driven marketing decisions
• Assist House Buyers of America\xe2\x80\x99s expansion into new geographic markets

About You:

• You have 5+ years of marketing management experience in-house or at an agency, preferably working in the B2C space
• You have a Bachelor\xe2\x80\x99s Degree or higher
• You are hands-on in developing and implementing company-wide marketing plans
• You have excellent computer skills including using CRM platforms and data analytics tools You have strong written and verbal communication skills

Why we are a great place to work:

• Our awesome company culture includes: competitive pay great benefits, great people, casual dress, free snacks/drinks, team events, work hard/ play hard environment
• Q2 2023 was our most profitable and fastest growing quarter EVER in our entire history!
• Our revenue is growing! Our revenue increased by 119% in Q2 2023 vs Q2 2022!
• Our margins are growing \xe2\x80\x93 Our Gross Profit increased 93% in Q2 2023 vs Q2 2022!
• We\xe2\x80\x99re growing fast! Unit Sales increased 63% in Q2 2023 vs Q2 2022
• We\xe2\x80\x99re continuing our nationwide expansion. In 2021 alone we launched into eight new markets - Hampton Roads, Richmond, Oklahoma City, Dallas, Philadelphia, Atlanta, Connecticut, Boston... and more to come!

House Buyers of America is a residential real estate investment company founded in 2001 and headquartered in Chantilly, Virginia. We buy, renovate, and resell a high volume of homes offering a guaranteed, fast, and hassle-free sale to people who want to sell their house without paying a Realtor commission. We have a history of strong growth and success, having bought and sold thousands of houses. Our Company went from $0 to $50 million in annual revenue in its first 3 years in business and won the Ernst and Young Entrepreneur of the Year award. House Buyers of America is proudly a member of the Inc 5000 list.
House Buyers is an equal opportunity employer and does not discriminate by sex, creed, race, or by age.