Job Description

Director of Marketing - Dallas, TX

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My client is a leader in the Building Products industry and growing tremendously. We are currently looking for a Director of Marketing who will serve as the owner of our brand and all marketing activities for the company with the aim of competitive product differentiation and increased market share. The Director of Marketing will establish strategy and direct advertising and communication efforts including positioning, messaging, public relations, and content.

Ideally this person will be based in the Dallas, TX area. Would consider possible remote position for the right individual.

The Director of Marketing must be a creative thinker with a deep understanding of our consumer and customer needs, attitudes, and behaviors and be able to translate that knowledge into actionable communication strategies to support brand growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Owns the our brand. Monitors communications and brand usage and ensures consistency across all publicly circulated materials to ensure that all outward facing aspects and meet the overall company branding objectives.
• Works with the SVP, Sales & Marketing and Product Director(s) to assure cohesive brand strategy for our brand, each sub brand, and product category.
• Creates brand strategy to introduce new products and their associated pricing.
• Owns product marketing strategy and demand creation.
• Works with the SVP, Sales & Marketing and Product Director(s) to develop marketing strategies and new product offerings to set the direction in selecting target markets and customer segments.
• Monitors, tracks, and reports industry and competitor trends to the management team.
• Researches and analyzes customer feedback and insights.
• Utilizes Wrike, FDP, and other product development methodologies to ensure marketing and brand strategies are in place to accelerate product and service delivery.
• Helps lead annual business planning activities in order to optimize, model, and manage our products and brands for tangible sales growth.
• Supports setting marketing/sales objectives for the group and developing strategies and tactics in support of our mission and goals.
• Owns the development and execution of promotional campaigns and related materials through advertising, public relations, web, e-mail, social media, and direct mail channels nationally and regionally.
• Owns the management of our library of sales materials including brochures, sell sheets, case studies, product animations, videos, and photography.
• Oversees the fulfillment process and vendor relationship for all samples, collateral, displays, and marketing materials.
• Leads relationships with agency partners to ensure the most effective messaging and positioning of the organization.
• Organizes the company\'s participation in tradeshows, exhibitions, conferences, and seminars; including securing exhibition space, planning booth layout, promotional campaigns, and promotional materials to leverage at the event while remaining within budget.
• Develops and monitors the process and capture of leads for the sales team and collaborates with the Customer Experience & Enablement Team on utilization of the CRM.
• Establishes and monitors monthly performance metrics for the Marketing team.
• Is responsible for developing and managing Marketing budget.
• Directs the planning, attraction, selection, retention, and development of staff to ensure the availability of the required management and professional talent.

SUPERVISORY RESPONSIBILITIES:
Direct responsibility to lead, manage, and hold accountable the following positions and indirect responsibility for all employees that report into these positions. Responsibilities include interviewing, hiring, and developing direct reports; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. This includes:

• Brand Marketing Manager
• Digital Marketing Manage
• Channel Marketing Specialist
• Agency Partners

COMPETENCIES:
To perform the job successfully, an individual should demonstrate the following competencies:

• Achievement Focus - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.
• Business Acumen - Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals
• Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
• Cost Consciousness - Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources.
• Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others\' attention.
• Leadership - Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.
• Managing Customer Focus - Promotes customer focus; ensures that organizational resources and support are focused on meeting customer needs; holds others accountable for meeting customer needs; establishes relationships with key customers; monitors customer satisfaction; develops new approaches to meeting customer needs.
• Managing People - Includes staff in planning, decision-making, facilitating and process improvement; takes responsibility for subordinates\' activities; makes oneself available to staff; provides regular performance feedback; develops subordinates\' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services; continually works to improve supervisory skills.
• Performance Coaching - Defines responsibilities and expectations; sets goals and objectives; gives performance feedback; motivates for increased results; recognizes contributions; encourages training and development.
• Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
• Strategic Thinking - Develops strategies to achieve organizational goals; understands organization\'s strengths and weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
• Technical Expertise - Effectively applies technical knowledge to solve a range of problems; develops solutions to problems that cannot be solved using existing methods or approaches; is sought out to provide advice or solutions in the area of expertise; keeps informed about current developments in the area of expertise.

QUALIFICATIONS:

• Bachelor\'s degree in marketing, business, or related field required. MBA preferred.
• Minimum of 10 years in marketing, branding, advertising, and/or agency management roles
• Minimum of 2 years in a direct management rol
• Minimum of 5 years in related Building Materials industry experience preferred,
• Solid understanding of marketing fundamentals such as market needs, structure, and drivers is essential
• Demonstrated success translating knowledge of consumer and customer needs, attitudes, and behaviors into actionable communication strategies to support brand growth
• Experience in budgeting
• A forward-thinker with a solid understanding of how to formulate short and long-term business strategies
• Strong problem-solving and critical thinking skills with a willingness to roll up your sleeves to get the job done
• Excellent written, verbal, and presentation communication skills
• Proficiency in desktop publishing, graphic design, and multimedia marketing software
• Experience with Microsoft Office Suite and project management applications such as WRIKE
• Experienced with CRM systems such as Salesforce
• Up to 25% travel

We are offering a competitive Salary plus bonus potential, full medical benefits and 401k.

Job.com Search is an equal opportunity employer.

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