Job Description

Join our customer, an innovative startup led by a seasoned expert in quantitative asset management! We are seeking a Director of Marketing to lead our remote team in the SF Bay Area. This role offers a fantastic opportunity to shape and drive the marketing department while collaborating with a visionary in the field. As our Director of Marketing, you will take charge of developing a robust B2B marketing and lead generation engine. Our company specializes in predictive analytics solutions, catering to various sectors including healthcare, retail, and finance. Your primary focus will be on establishing and expanding our demand and lead generation strategies.

To excel in this role, you should have a proven history of building marketing functions within dynamic software/tech organizations. You\'ll be hands-on, leading by example, and guiding your team as they execute strategies. If you thrive in fast-paced environments and can balance execution with team development, you\'ll thrive in this role. As our Director of Marketing, you will take ownership of your department, offering strategic insights in high-level discussions. This is an ideal chance to make your mark in a startup supported by a prominent industry figure. We provide competitive compensation, benefits, and more!

Responsibilities:

Construct a robust B2B marketing and lead generation engine, driving successful sales conversions.

Manage the MarTech stack, workflow tools, and third-party platform integrations, alongside reporting dashboards.

Oversee lead and demand generation campaigns across diverse B2B channels (email, website, social media, paid media, etc.).

Enhance email marketing campaign metrics via A/B testing and other techniques.

Devise an effective digital advertising strategy to elevate campaign outcomes.

Recruit and mentor marketing staff to transition budget management in-house from external agencies.

Collaborate with the sales team to enhance training and effectiveness.

Regularly assess campaign performance, reporting results to senior leadership.

Requirements:

Over 10 years of experience in progressive B2B marketing roles.

Proven track record of functioning as both a leader and a "builder" in small, fast-growing organizations.

Skilled in crafting successful demand/lead generation and account-based marketing funnels.

Experience in managing and mentoring junior team members.

Proficient in implementing tools within a martech stack.

Data-driven decision-maker, able to support marketing choices with quantitative analysis.

Expertise across a broad array of digital channels.

Comp: $140,000-$210,000 (base, depending on experience)

Join our customer, an innovative startup led by a seasoned expert in quantitative asset management! We are seeking a Director of Marketing to lead our remote team in the SF Bay Area. This role offers a fantastic opportunity to shape and drive the marketing department while collaborating with a visionary in the field. As our Director of Marketing, you will take charge of developing a robust B2B marketing and lead generation engine. Our company specializes in predictive analytics solutions, catering to various sectors including healthcare, retail, and finance. Your primary focus will be on establishing and expanding our demand and lead generation strategies.

To excel in this role, you should have a proven history of building marketing functions within dynamic software/tech organizations. You\'ll be hands-on, leading by example, and guiding your team as they execute strategies. If you thrive in fast-paced environments and can balance execution with team development, you\'ll thrive in this role. As our Director of Marketing, you will take ownership of your department, offering strategic insights in high-level discussions. This is an ideal chance to make your mark in a startup supported by a prominent industry figure. We provide competitive compensation, benefits, and more!

Responsibilities:

Construct a robust B2B marketing and lead generation engine, driving successful sales conversions.

Manage the MarTech stack, workflow tools, and third-party platform integrations, alongside reporting dashboards.

Oversee lead and demand generation campaigns across diverse B2B channels (email, website, social media, paid media, etc.).

Enhance email marketing campaign metrics via A/B testing and other techniques.

Devise an effective digital advertising strategy to elevate campaign outcomes.

Recruit and mentor marketing staff to transition budget management in-house from external agencies.

Collaborate with the sales team to enhance training and effectiveness.

Regularly assess campaign performance, reporting results to senior leadership.

Requirements:

Over 10 years of experience in progressive B2B marketing roles.

Proven track record of functioning as both a leader and a "builder" in small, fast-growing organizations.

Skilled in crafting successful demand/lead generation and account-based marketing funnels.

Experience in managing and mentoring junior team members.

Proficient in implementing tools within a martech stack.

Data-driven decision-maker, able to support marketing choices with quantitative analysis.

Expertise across a broad array of digital channels.

Comp: $140,000-$210,000 (base, depending on experience)

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