Job Description

Job Posting Title: Disney Games Marketing Intern, Spring 2024

Req ID: 10062622

:

The Marketing Intern for Games will support the Senior Manager, Marketing on brand and product marketing strategy/activity across assigned licensed titles within the Disney Games global portfolio by partnering with licensees to deliver world-class campaigns. You will help each Games licensee successfully create/execute go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation \xe2\x80\x93 all grounded in a consumer-centric integrated marketing approach. The Marketing Intern plays a critical role in coordinating schedules, details, and deliverables across all assigned titles and is driven, collaborative, organized, and creative.

The Marketing Intern reports to the Senior Manager, Brand Marketing

Responsibilities/You Will:

Support the Senior Manager, Marketing by collaborating with cross-functional teams (Brand, Production, Design, PR, Legal, and Synergy partners) to secure alignment/feedback/approvals on all major marketing deliverables and activations with licensees.

Coordinate all asset deliveries and ensure high quality, on-time deliverables for assigned titles.

Maintain asset management tools/directories to track/coordinate deliverables.

Draft and distribute guidance, updates, scheduling, and protocols pertaining to assigned titles.

Schedule, track and coordinate social/community support and CRM calendars.

Draft, proofread, and edit public-facing Marketing copy and communications.

Coordinate with regional teams on incoming/outgoing requests/approvals.

Develop knowledge of KPIs and reporting, marketing tactics, and Disney Synergy programs.

Learn appropriate benchmarks and goals across greater marketing channels/campaigns.

Become a strong brand steward for TWDC brands to deliver on-brand marketing and creative.

Foster relationships with both external licensees and internal teams throughout TWDC.

Basic Qualifications/You Will Have:

Education and/or experience in Marketing (preferably within the gaming industry).

Passion for the entertainment industry (gaming and consumer electronics, strongly preferred).

Knowledge of brand management, product marketing, user acquisition, or social/community.

Highly organized, detail-oriented self-starter with a highly productive work ethic and desire to learn/grow.

Interpersonal skills; ability to engage and collaborate with a diverse range of personalities.

Resourceful problem-solver with a can-do attitude; works well under pressure across multiple projects.

Analytical skills; ability to analyze data and extrapolate insights.

Written/verbal skills and presentation style; Prior experience with Keynote/PowerPoint, Excel, and Project Management tools such as Airtable preferred.

Required Education:

You\xe2\x80\x99ll be a Junior or Senior undergraduate or a recent graduate (within 6 months of your graduation date) pursuing a degree in Marketing or related field.

Additional Information:

Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months OR currently participating in a Disney College Program or Disney Professional Internship.

Must be at least 18 years of age.

Must not have completed one year of continual employment on a Disney internship or program.

Must possess unrestricted work authorization.

Must provide full work availability.

All candidates must be able to have a consistent, reliable work schedule throughout the session.

Program Length: The approximate dates of this internship are January 2024 \xe2\x80\x93 June 2024.

This position is located in Glendale, CA.

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at .

The pay rate for this role in California is $21.70 per hour for undergraduate students. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

Job Posting Segment: Consumer Products Games & Publishing

Job Posting Primary Business: GIE Marketing

Primary Job Posting Category: Gaming and Interactive Intern

Employment Type: Full time

Primary City, State, Region, Postal Code: Glendale, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted: 2023-09-11

The Walt Disney Company