Job Description

Who We Are:

iAnthus Capital Management is a multi-state operator, encompassing the full spectrum of cannabis enterprises, from cultivation to processing to retailing. Cannabis will be the next great transformative industry - not just because it has the power to change people\xe2\x80\x99s lives (especially those suffering from chronic ailments) \xe2\x80\x93 but also because it will impact many other industries, from agriculture to pharmaceuticals to alcoholic beverages. Our mission is to create the most valuable cannabis brands and network of cannabis operations and distribution nationally. At iAnthus, you will be given opportunities for career development, a flexible work environment, excellent benefits, a wellness program and the ability to interact with and learn from leaders in the cannabis industry.

Who You Are:

You have a strong desire to learn and to contribute to a team. You are passionate about making an inclusive, positive, and compliant workforce. You can effectively manage your time and focus on ensuring data integrity and accuracy for your projects. If you would like to work in a fast-paced environment and are interested in building something meaningful with the rest of the iAnthus team, we would love to hear from you!

Professional Competencies:

• Positive attitude
• Exceptional attention to detail and organized
• Strong interpersonal and teamwork skillset
• Excellent verbal and written communication skills
• Ability to multi-task, prioritize, and work in a fast-paced environment

Benefits:

• 12 Days of Paid Time Off
• Nine Paid Holidays
• Paid Sick Leave
• Paid Parental Leave
• Medical, Dental, Vision, FSA, HSA, and Transit Benefits
• Employer Paid Short-Term Disability and Life Insurance
• Wellness Program
• Employee Assistance Program
• Ability to work in a growing company where your talents and skills can have a positive impact

Job Summary:

The Dispensary Marketing Specialist is responsible for dispensary retail marketing initiatives within the region, supporting Health for Life in Arizona and Nevada. This includes the development and execution of retail marketing programs that build awareness, acquire new customers, build loyalty and increase revenue, under the guidance of the Director of Marketing.

Essential Functions:

The Dispensary Marketing Specialist is responsible for the following:

• Plan and manage annual dispensary marketing calendar (major holidays, promotions, vendor events, charitable partnership, external marketing and product launches)
• Plan and execute dispensary promotions including recommending discounted items, determining promotion themes and elements, working with the creative team to develop collateral and assets, and working with the store managers and third-party vendors to execute promotions and ensure support that drives sell through
• Develop and maintain third party vendor relationships to ensure vendor support of sales, promotions. merchandising and pop-up events within the dispensaries
• Analyze marketing campaigns, presenting results and optimizing programs
• Provide competitive insights on other dispensaries in the area (products they carry, price points, specials and promotions, marketing efforts, etc.)
• Manage and update dispensary website content as needed
• Manage and develop content for social media platforms; manage social community management
• Create and manage patient communications (text and newsletter)
• Maintain and optimize content for digital screens and menu boards
• Work with advertising and media partners to optimize media plans and advertising, as well as providing creative and content direction
• Work with creative team to develop all creative assets needed, such as posters, flyers, menu board graphics, email graphics, external advertising, etc.
• Manage and adhere to established schedules in a fast-paced, deadline-driven environment, while ensuring accuracy and follow through
• Partners with and maintains productive working relationships with the dispensary teams
• Works productively with internal cross-functional teams as well as external partners

Minimum Qualifications:

Required Education and Experience

• Bachelor\xe2\x80\x99s degree in marketing or equivalent work experience
• Minimum of 2-3 years of marketing experience in a retail or CPG environment

Preferred Skills

• Cannabis industry experience
• Ability to communicate in a professional manner
• Motivated, flexible, detail-oriented, with strong organizational skills
• Collaborates and thrives in an entrepreneurial environment with a positive attitude
• Excellent interpersonal skills, the ability to build relationships and collaborate across all levels of the organization and with external agency partners
• Demonstrate a strong sense of urgency and be results-oriented
• Knowledge of Microsoft software applications (Outlook, Word, Excel, Power Point)
• Creative and analytical skills
• Planning and execution skills

iAnthus Capital Holdings