Job Description

Department NameLearning EnterpriseAs part of ASU Learning Enterprise\'s mission to scale to reach learners around the globe, we are looking for a dynamic and results-driven Event Marketing Manager to lead the strategy, planning, and execution of high-impact events that boost brand visibility, generate leads, and support revenue growth. In this role, you will be responsible for creating events that directly align with business objectives, attract qualified leads, and deliver measurable return on investment (ROI). Success will come from your ability to deliver exceptional experiences that not only enhance brand presence but also contribute to the ASU\'s growth and engagement goals. As our first Event Marketing Manager, you will be the founding member of the event marketing function within Learning Enterprise and have the opportunity to grow into managing a high-performance team that will own event marketing strategy and execution across all of the Learning Enterprise portfolios and fundraising events.This role is based at ASU\'s Tempe campus.Requisition ID105643BRWorking Environment

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work.
• Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.
• Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts.
• May be required to perform tasks in the field within and/or across University campuses.
• Ability to clearly communicate to perform essential functions.

Minimum QualificationsBachelor\'s degree in related field AND five (5) years administrative/coordinating experience including three years supervisory experience OR Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.Category03VP CodeLearning EnterpriseScope of SearchOpenDesired Qualifications

• Experience with B2B event marketing
• Budgets: Knowledge of budgets, finance and management principles and practices.
• Strategic Thinking: Ability to develop event strategies that align with business goals and deliver measurable results.
• Project Management: Proven ability to manage multiple complex projects simultaneously, from planning to execution, while meeting deadlines and budgets.
• Collaboration: Interpersonal skills, with the ability to work effectively across departments and with external partners.
• Communication: Evidence of effective communication skills, with the ability to craft compelling event content and presentations.
• Analytical Skills: Strong data-driven mindset to measure event outcomes, track OKRs, and optimize performance.
• Creativity and Innovation: Ability to think outside the box and deliver innovative event experiences that engage audiences and drive business growth.

Close Date12-November-2024Grant Funded PositionThis is not a grant funded position and is not contingent on future grant funding.Full-Time/Part-TimeFull-TimeEssential Duties1. Develop and Execute an Annual Event Strategy (First 3 months):

• Create an annual event calendar that includes at least 4 major industry events (conferences, trade shows, webinars, etc.) and 6 smaller virtual or in-person events tailored to key target audiences.
• Define goals and metrics for each event (e.g., lead generation, brand visibility, partner acquisition) in alignment with the broader marketing and business development strategies.
• Work with cross-functional teams to ensure event objectives align with product marketing and business development priorities.

2. Increase Lead Generation by 25% from Event Participation (First 6 months):

• Develop and execute targeted campaigns before, during, and after each event to increase attendance and engagement.
• Implement pre-event marketing strategies to generate interest and secure meeting appointments with key prospects.
• Post-event, ensure proper lead nurturing and follow-up processes are in place, resulting in a 25% increase in leads generated from events compared to the previous year.

3. Manage Event Budgets and Ensure 2X ROI (First Year):

• Create and manage event budgets, ensuring all events are executed on time and within budget.
• Track and measure the ROI for each event, providing detailed analysis and recommendations for improving cost efficiency and outcomes.
• Optimize vendor relationships and event logistics to reduce costs by 10%, while enhancing the overall event experience.

4. Collaborate with Business Development Teams to Ensure 4X Conversion from Event Leads (First 6 months):

• Work closely with business development teams to create personalized and compelling event experiences for key prospects and customers.
• Work with product marketing leads to incorporate impactful business development enablement materials (e.g., presentations, product demos, case studies) to support their efforts during events.
• Track the performance of event-driven leads in the business development funnel and report on metrics to key stakeholders.

5. Establish and Strengthen Key Industry Partnerships (First Year):

• Identify and cultivate relationships with key industry partners, influencers, and thought leaders to collaborate on events.
• Secure at least 3 strategic partnerships for co-hosted events or speaking engagements that position the organization as a leader in its industry.
• Leverage these partnerships to expand our reach and generate high-quality leads.

Salary Range$70,000 - $75,000 per year; DOEInstructions to ApplyApplication deadline is 3:00PM Arizona time on the date indicated.Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.Only electronic applications are accepted for this position.IMPORTANT NOTE: What is the meaning of \xe2\x80\x9cequivalent combination\xe2\x80\x9d in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor\'s degree is equal to four years of experience.Job FamilyPublicity & Promotion

Arizona State University