Job Description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people\xe2\x80\x99s health. We\xe2\x80\x99re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You\xe2\x80\x99ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the

student debt program and education benefit - an affordable and convenient path to getting a bachelor\xe2\x80\x99s degree. * A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Austin, TX location in the Electrophysiology division. In Abbott\xe2\x80\x99s Electrophysiology (EP) business, we\xe2\x80\x99re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives.

We are looking for a motivated and results-driven Growth Marketer to join our growing Global Digital Experience team. As Growth Marketing Specialist, you will be critical in implementing and managing the group\xe2\x80\x99s customer acquisition funnel. You will create global and regional campaigns to support marketing activities across all stages of the customer experience: customer acquisition, activation, and retention.

Reporting to the Global Manager, MarCom & Digital Experience you will work cross-functionally with Commercial Excellence, Geo Marketing, Sales and Brand and Channel marketing teams to design and implement data-driven growth initiatives while ensuring digital best practices are met. You will work with your digital experience colleagues to field inbound requests for web, social, and marketing automation.

Our ideal candidate for this role is an expert in digital marketing with prior experience in account-based marketing and marketing automation. The candidate must be analytical and a problem solver by nature.

What You\xe2\x80\x99ll Work On

• Develop and oversee the implementation of growth marketing campaigns, with a focus on lead gen and lifecycle nurturing.
• Develop a unified approach to the division\xe2\x80\x99s overall marketing efforts in collaboration with the Commercial Excellence, Geo Marketing, Sales and Brand and Channel marketing teams
• Create account-based marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences
• Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
• Leverage analytic tools to build reporting dashboards in but not limited to Google Analytics, Adobe analytics, PowerBi, heatmapping and SalesForce Marketing Cloud during market research to find ways to enhance our marketing efforts
• Partner with Social media and digital experience colleagues to build omni-channel marketing campaigns.
• Compile performance reports to brief leadership on marketing initiatives and attribution to business opportunity. Provide recommendations on improvement of channels and strategies

Pay and Shift [manufacturing only; if applicable]

The salary range for this position is 62,700 - 125,300K based on experience.

Required Qualifications

• Bachelor\xe2\x80\x99s degree in Marketing or a related field required
• At least 4 years of experience in a comparable marketing role
• Proven track record of successful growth campaigns
• Proficient with marketing and analytical tools, such as Google Analytics, Adobe 6.5, Marketo, and SalesForce
• Being comfortable with working in a dynamic and diverse remote environment

Preferred Qualifications

Preferred experience with project management software (Monday, JIRA, and Veeva)

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

Abbott