Job Description

At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. - the 8x8 Experience Communications Platform - brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers, while providing businesses with real-time communications analytics, intelligence and unique insights.Learn more on our company website at follow our pages on , , and .Head of Content & Storytelling (Sr. Manager)About the role:Do you believe in the power of every voice? Are you passionate about the idea of turning customers into heroes? Then come join our growing team at 8x8 and let\xe2\x80\x99s inspire the world with amazing stories. We\xe2\x80\x99re seeking a brilliant creative leader who has the chops to transform and amplify our brand.As our new strategic leader, reporting directly to the Head of Brand & Corporate Marketing, you will:Shift company perceptions as a CX leader.Revolutionize the way we tell our stories.Drive consistent at scale messaging.Join us in breaking the mold of traditional B2Boring content marketing.What you\xe2\x80\x99ll do:Drive our thought leadership strategyTake us beyond product-level stories and establish a platform for 8x8\xe2\x80\x99s unique POV.Leverage research and industry studies to create tentpole moments that amplify 8x8\xe2\x80\x99s brand, slicing and dicing content in the form of reports, articles, digital experiences, social posts, podcasts, events, videos, and more.Build a strategic editorial calendar with content pillars, and lead the end-to-end process from concept to delivery to optimization.Create arcs across the buyer\xe2\x80\x99s journey, produce highly targeted content, and oversee the distribution for various channels, including third-party syndication.Shape our storytelling across channelsTransform our storytelling to forge close emotional ties and connect the dots between Company, Platform, Products, and Customers.Help write success stories and scripts to make the customer the hero.Collaborate with diverse teams to publish a Messaging Playbook as our single source of truth and lead an integrated content model that drives consistent messaging at scale.Ensure clear, well-coordinated storytelling throughout the marketing funnel by eliminating fragmentation across teams and promoting content reuse.Take a bull horn to our brand voiceHumanize our brand voice and tone.Implement a tiered model with style guide to enable and empower every content creator across the company to express 8x8\xe2\x80\x99s voice.Maximize agility and reduce duplicative contentYou\xe2\x80\x99ll have accountability for:Understanding customer behavior, needs, and preferences, and applying them to content strategy and production.Building strong relationships with business owners across product, brand, demand gen, sales, field marketing, product marketing, comms, content, web, and executive leadership teams.Communicating 8x8\xe2\x80\x99s value proposition to core audiences, including customers, employees, analysts, journalists, and investors.Creating brand loyalty among key stakeholders: customers, prospects, analysts, investors.Managing a small but mighty team of content creators, copywriters, and editors.The essential requirements of the job include:Bachelor\xe2\x80\x99s Degree with 8+ years of relevant experience.5+ years of experience in Marketing roles within the SaaS or Communications industry.Both strategic and tactical capabilities \xe2\x80\x93 can analyze the market, competitors, and company and can be hands on and help execution at the detailed level.Demonstrated skill in effective stakeholder influence, collaboration, and engagement to achieve goals, even in situations where direct authority may be limited.Exceptional written, verbal, and presentation skills.Strong interpersonal skills, both written and verbal.Ability to manage teams and multiple projects.It would be a plus if you also possess previous experience in:Driving content strategy and production, thought leadership, script writing, storyboarding, video production, customer marketing, partner marketing, interviewing, PR, and user experience in a B2B tech environment.Fluent in Adobe Creative Cloud, Google Suite, Figma, Salesforce, Asana, Miro, and various CMS tools.The compensation range reflects the Company\xe2\x80\x99s good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate\xe2\x80\x99s primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee\xe2\x80\x99s role.Salary Ranges: $134,250.00 - $223,750.008x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.For 8x8 jobs located in the US: 8x8 participates in the .View the in English and Espa\xc3\xb1ol.View the in English and Espa\xc3\xb1ol.We also provide to individuals with disabilities in accordance with applicable laws. Learn more or email us at (Include \xe2\x80\x9cReasonable Accommodation\xe2\x80\x9d in the subject line)For European Job Applicants our Job Applicant Privacy Notice can be found .

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