Job Description

DescriptionLand Analyst - Responsibilities and Duties:

• Assist with the marketing section of Land Acquisition feasibility studies to aid in investment decisions; participates in the research of new & used home competitors, compilation of local economic statistics, creation of location maps, charts, graphs, and provides final pricing recommendations to the Land Acquisition Team to facilitate great investment decisions.
• Perform as a dedicated analyst responsible for the timely and accurate collection, reporting and analysis of all digital data
• Leverage vast array of digital and web data to analyze and determine performance of current initiatives such as but not limited to marketing acquisition, promotional campaigns and website/email effectiveness.
• Complete Executive and Division Monthly Marketing reporting and evolve the reporting over time.
• Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), regression, and optimization techniques to analyze and optimize web and digital assets to drive marketing and sales performance
• Combine the digital data with offline and in-house data to develop a complete picture of the customer lifecycle
• Help develop a marketing attribution model
• Generate insights and recommendations and present these to the senior management
• Perform in-depth research and analysis regarding

• Customer segmentation
• Consumer behavior
• Automate manual or sub-optimal business processes and analyses
• Improve data culture - Identification of new data sources; improvement of current ways we use data, etc.
• Create transparency by delivering insights everywhere make data ubiquitous through reports and insights
• Assist with ad hoc reporting needs
• Represent the company professionally in all internal and external interactions and communications
• Complete all other duties as assigned by manager
• Adhere to company safety standards and help promote a safe working environment
• Adhere to and promote the Mission, Vision, and Values of H&H/Dreamfinders Homes

• Team player
• Attention to detail
• Strong research and organizational skills
• Strong analytical and statistical skills
• Positive Attitude
• Strong communication skills (written and verbal)

• Bachelor\xe2\x80\x99s degree in marketing, business, or related field required; advanced degree preferred with strong background in qualitative and quantitative research and analytics
• Experience in consumer insights, market research or related analytical field
• Previous real estate work experience is preferred
• Experience with quantitative and qualitative research methods
• Exceptional problem solving and analytical skills
• Excellent written and verbal communication skills with the ability to clearly articulate insights and methodologies to both internal and external clients
• Proficiency in both Excel, Adobe PDF and Power Point
• Love sharing consumer insights that lead to impactful changes that will grow the business
• Knowledge of methodologies involved in developing surveys (Distribution, Weighting, Data cleansing, A/B Testing etc.)
• Be able to present insights from quantitative and qualitative data
• Be able to work cross-functionally with teams with diverse skills and negotiate timelines and requirements effectively.
• Creative mindset that can develop novel solutions to business problems and challenges
• Experience working with business intelligence and data visualization tools (preference for Looker or Power BI)

Dream Finders Homes