Job Description

ConsumerAffairs helps consumers make smart buying decisions in moments of need. Every month millions of consumers turn to our site and tools for help with their considered (often emotional) purchases.

We educate them about their options, learn about their specific needs, and connect hundreds of thousands of them directly to brands. These brands use our SaaS tools to manage their reviews and communicate directly with consumers to serve them better. Our business thrives when the consumers who trust us get matched with the right brands for them.

We\xe2\x80\x99re fast-paced and our core values are the bedrock of who we are and who we want to be.

Our employees believe in raising the bar through data-driven innovation, intellectual curiosity, and grit. We have a team-first mentality, and manifest wins by putting the team first. Collaboration and teamwork are in our hearts; we believe winning together is the most fun. But, above all else, we care. We have servant hearts for our consumers, customers, and colleagues. If you want to be part of a globally diverse team focussing on helping people, in an environment where we raise the bar, win as a team, and care above all else\xe2\x80\x94then ConsumerAffairs may be just the place for you!

About the Job

As a Link Building & Digital PR Specialist, you will work as part of the Retirement Living Content team, a ConsumerAffairs brand, at the intersection of SEO, PR, and brand-building. You will be responsible for promoting industry-leading content that informs, delights, and inspires target audiences. This role focuses primarily on SEO link building with ties to traditional PR. You will focus on increasing the authority of the brand\xe2\x80\x99s website by securing links, citations, and mentions from relevant, authoritative sources. To do this successfully, you will focus on building and maintaining relationships with relevant publishers, journalists, influencers, and industry experts to promote our content and build exposure for the brand.

You will take ownership of your ideas, champion your projects and be willing to try new tactics to achieve our goals. You will determine what makes content \xe2\x80\x9coutreach-able\xe2\x80\x9d and worthy of high-quality, relevant coverage.

We are looking for a Link Building and Digital PR Specialist with an understanding of SEO basics and a more advanced understanding of outreach strategy. The ideal candidate has a strong sense of what\xe2\x80\x99s happening in the industry and a desire to constantly learn, collect trending insights, and take on new challenges. They work well in a fast-paced team environment, are motivated by aggressive goal setting, and enjoy creating rewarding relationships with the people they work with.

Responsibilities & Expectations

These responsibilities are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as required

Digital PR Strategy & Execution

• Create unique, creative outreach messages to journalists, website owners/admins, bloggers, etc. via email and social media.
• Use outreach tools to research and evaluate relevant websites that may be willing to link to our website or mention our brands on their platforms.
• Manage and develop key relationships with journalism contacts (writers, editors, marketers, etc.) to identify additional opportunities for collaboration.
• Research industry trends, news, and digital marketing best practices, and use the data to develop strategy
• Maintain and grow a comprehensive database of media contacts.
• Monitor and report competitor activity and relevant industry trends, events, and opportunities to appropriate teams.

Requirements

Minimum Qualifications & Credentials

• BA in Marketing, Communications, Public Relations, Journalism or a related field
• 2+ years of hands-on outreach and digital PR experience
• Experience in link building or similar roles (e.g., sales prospecting, managing email lists/outreach, administrative tasks, etc.).
• Strong written and persuasive communication skills - mastery of the English language is key
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Demonstrated ability to manage details, efficient work habits, and overall flexibility
• Must be able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and a willingness to take on additional responsibility

Hard/Technical Skills

• Knowledge of digital PR and link building tools such as Buzzstream (or other contact management system like Outreach.io), Buzzsumo, Meltwater, Cision, Muckrack, and Ahrefs.
• Requires advanced knowledge of Google Analytics, Excel/Google Sheets, and marketing reporting platforms.

Soft Skills

• Obsessed with ensuring an exceptional customer experience- for both internal and external customers.
• Stands up for decisions, takes responsibility for results, and shares both good and bad outcomes transparently.
• Demonstrates a relentless focus on results with a commitment to deliver.
• Takes decisive action, and confidently changes course if unsuccessful.
• Displays a growth mindset to continually improve; encourages everyone around them to be tenacious and never settle.
• Constantly seeks feedback to improve; focuses on solving issues through teamwork and collaboration
• Acts with urgency; delivers top results in hours and days instead of weeks and months.
• Relentless in their pursuit of success and possessing the willpower to embrace challenges as opportunities.

Specific Measures of Success- Expected Outcomes

• Identify link-worthy content within growth verticals and collaborate with SEO and content in Q3
• Build and contribute to a comprehensive database of media contacts by the end of Q3
• Meet defined link goals consistently by Q4
• Pitch ideas for new link-building strategies worthy of digital PR campaigns, working with ConsumerAffairs and Retirement Living writing, editing, and research staff.

Core Values

Raise The Bar

• We raise the bar through innovation, intellectual curiosity, and grit. We are not satisfied with yesterday and our hearts thirst to be better tomorrow.

Win As A Team

• We manifest wins by putting the team first. We have collaboration and teamwork in our hearts and believe winning together is the most fun.

Care Above All Else

• We care above all else. We have servant hearts for our consumers, customers, and colleagues.

Physical Requirements & Environmental Conditions

• Location: Remote/ Tulsa
• Frequency of travel: Occasional travel may be required for meetings, training and/or conferences.
• Light physical activities and efforts required in working within an office environment.

(Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with disabilities.)

ConsumerAffairs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks
• Stock Option Plan

ConsumerAffairs