Job Description

Initiative unlocks business growth for the world\'s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand\'s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.

Media responsibility is at the forefront of everything we do, whether it\'s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Position Overview

The Audience Solutions team is a function within the CIA (Culture, Insight and Analytics) craft, built to strengthen our data led products and services throughout the agency and evolve and future proof the client\'s audience first, data driven and outcome-based approach across all media buys. The Audience Solutions Team, under the purview of the analytics craft, works cross-functionally and connects agency\'s proprietary people-based data to enable data-driven decisions throughout planning and activation and maximize client\'s business outcomes.

As a Manager, Audience Solutions, your role entails a balanced blend of technical and marketing acuity, plus understanding of how data and AdTech/MarTech solutions can best support audience development, engagement and activations. With coordination from your team and all other crafts, you will be working with your Director on evaluating MarTech and AdTech solutions, building Client Innovation Roadmaps and Test & Learn Frameworks, leveraging internal IPG tools & resources, driving incremental scope opportunities. Ideal candidate has experience working with 1st, 2nd & 3rd party data, understanding and managing data partners\' taxonomies and data collection methodologies. Experience supporting audience operations in CDP, DMP or other audience platform, audience creation and syndication.

Responsibilities

• Maintain knowledge of relevant AdTech and MarTech developments, case studies, data, tools and industry news to ensure team members and clients are up to date on the latest privacy (CCPA, GDPR) updates, developments from data and tech partners, changes to data collection methodologies, data depreciation, changes to walled garden policies
• Spearhead Client Onboarding process from Martech and AdTech perspective
• Evaluate technology partners (data partners, platforms and tool RFIs)
• Compile rate cards across partners
• Leverage IPG audience assets and capabilities such as Acxiom and Kinesso Audience Tool to drive internal solutions and services
• Identify and drive incremental scope development, leveraging IPG audience assets and tools. Develop new opportunities across partners and platforms
• Work with client CRM, DMP to understand the best data and tools available for the audience segmentation strategy and audience activation
• Oversee tech stack utilization
• Lead Cookieless Solution Partner evaluation and testing framework
• Collaborate with other team pods to ensure cohesive approach to audience architecture and across SBUs

Skills and Experience

• Bachelor degree in related field or equivalent work experience
• 3-5 years of experience in audience development, data driven marketing and/or digital marketing
• Have a strong knowledge of digital marketing technologies, including: DSP, DMP, CDP, Ad Server, Ad Verification and Site Analytics
• Experience in strategic audience work
• Strong understanding of data landscape and utilization (1st party, 2nd/3rd party)
• 1-2 years of experience in managing multiple clients, and teams
• Ability to delegate and oversee direct reports
• Excellent written, verbal communication and presentation skills
• trong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Proven problem solving ability
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are - your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you\'d be a great addition to the team but don\'t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee\'s/applicant\'s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world\'s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

Salary Range

$90,000\xe2\x80\x94$110,000 USD Apply NowCancel

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