Job Description

Initiative unlocks business growth for the world\'s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand\'s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.

Media responsibility is at the forefront of everything we do, whether it\'s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Position Overview

The Manager, Communications Design, is primarily responsible for campaign planning execution. In this role, you serve as primary back-up for Associate Media Director/Director in the day-to-day running of the account. You will also supervise the Senior Associates and Media Associates assigned to the group.

The HCP Communications Design team dynamically brings pharmaceutical brands to life through their actions. They:

• Are experts in audience and communications behavior, and how changes in behaviors are creating new opportunities for connection
• Lead the creation of the dynamic omnichannel ecosystem approach to deliver a strategy
• Work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand can best connect with healthcare professionals to inform, educate and support patient needs
• Lead the identification of the right HCP audiences to address how to meet business goals, and guide the quantification of connection encounters holistically
• Champion innovative, forward-thinking activities that help brands create value with their audience

Responsibilities

• Works closely with the Strategy lead to develop the overall media strategy of assigned media plans, with an understanding of how each channel plays a critical role in the clients\' mix
• Assists with the analysis and evaluation of partner proposals to prepare recommendations that best meet the media objectives and strategies of a plan
• Oversees the media plan development and negotiations in tandem with the investment team
• Provides specific work direction to Senior Associates & Associates within his/her group, making expectations and deadlines clear
• Maintains procedures that produce effective and consistent internal communications to streamline requests and receipt of information and data from other departments within the agency
• Partners with Senior Associates to review and double-check all document details to identify and correct all errors prior to review with AMDs
• Functions as a primary point of contact with the clients and agency partners for all requests concerning media planning and strategy
• Interprets, supervises, coordinates, and integrates, as necessary, all assigned media activities, including presentation and interpretation to the client, as required
• Maintains the best possible relationship with clients
• Responsible for developing the digital media skills and knowledge base of those more junior as well as supervise, advise and counsel the group in all daily account activities
• Motivates Senior Associates and encourages innovation and creativity throughout all projects by serving as a role model within the group / team
• Maintains familiarity with the history, present status and procedures of the client, as well as with conditions in the industry
• Is at all times alert to new media and new methods of using existing media and new developments, and shares with the planning group of such developments.
• Provides an energy level that brings new and exciting ideas to the planning function and instills this in all employees assigned to his/her group

Required Skills and Experience

• Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
• Media planning skills must be sufficient and able to be taught to junior team members
• Ability to delegate, develop and oversee direct reports
• Strong Presentational skills
• Excellent written and verbal communication skills and proven problem-solving ability
• Proficiency with Microsoft Office, specifically Excel and Word
• Knowledge and ability to use media tools such as Prisma, Doubleclick, MBOX, etc.

Desired Skills and Experience

• 3-5+ years of relevant experience, including experience in the pharmaceutical category (HCP)
• Two years of media supervisory experience preferred
• Ability to think strategically
• Entrepreneurial in spirit
• Strong interpersonal and relationship building skills
• Ability to work effectively cross-functionally and maintain strong professional relationships with clients and other various outside vendors
• Understanding and passion for digital media space

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are - your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you\'d be a great addition to the team but don\'t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee\'s/applicant\'s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world\'s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

Salary Range

$80,000\xe2\x80\x94$90,000 USD Apply NowCancel

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