Job Description

Job Title: Manager, Public Relations & Communications

Department: Global Marketing

Reports To: President NA Sales & Global Marketing

FLSA Status: Exempt

Location: North America Headquarters - La Vergne/Nashville, TN (no remote option)

SVP Worldwide, the world\xe2\x80\x99s largest consumer sewing machine company, has an immediate full-time, exempt position available. The company and its three iconic brands - SINGER\xc2\xae, HUSQVARNA VIKING\xc2\xae, and PFAFF\xc2\xae - have delighted consumers for over 170 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.

The global sewing machine industry is experiencing renewed growth, expected to grow at 6.7% annually. With a product portfolio inclusive of sewing machines, accessories, notions, garment care products, and software, it is an exciting time to join and grow a career with us!

The global corporate headquarters is located near Nashville, TN (USA) and is supported by regional headquarters/sales offices in Milan (Italy), and Mexico City (Mexico). Combined with 170+ US retail stores in 36 states, manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions, we are proud to reach consumers in more than 25 countries on five continents.

SVP Worldwide continues to weave our culture into the fabric of our team members by living out our core values of Integrity,Trust, Teamwork and Customer Focus. As our industry continues to grow, there are vast opportunities for new team members who share our commitment to delivering the world\xe2\x80\x99s finest sewing products, services and overall customer experience. Explore current career openings at SVP Worldwide locations around the world, right here and now.

The Manager, Public Relations & Communications is responsible for day-to-day public relations both internally and externally to generate publicity for SVP Worldwide and its brands. They will work with the media on brand launches and create press releases to create buzz for our products and brands for SVP Worldwide. The key measures will include impressions for North America as well as global expansion of PR and communications activities.

Job Responsibilities

Public Relations and Communications

Develop and execute a public relations strategy that drives high engagement for all SVP Worldwide brands.

Maintain a favorable public image for SVP Worldwide through external communications

Evaluate internal and external communication forms to improve awareness of SVPWorldwide brands and products.

Develop stories and ideas to pitch for media outlets, news releases, etc.

Arrange publicity opportunities such as speaking engagements and product placement in print and TV

Keep SVP Worldwide employees updated with regular communications about public relations, internal and external communications activities

Develop and maintain successful relationships with media and other outlets

Manage paid partnerships for North America

Develop and cultivate influencer relationships to extend the reach of SVP worldwide.

Seek and recommend influencers and brand ambassadors to develop new opportunities supporting key launches, products, and brands.

Stay up-to-date with trends and generate new ideas to draw the audience\xe2\x80\x99s attention

Align with the Global Social Media Manager to ensure consistent messaging across all forms of media.

Collaborate with brand, product/category, executive leadership, and sales managers to create content that supports short-term and long-term goals

Manage a team of two communication specialists

Campaigns

Support the production of marketing campaigns with press releases and story ideas

Writing, editing, and proofreading content

Other

Maintain department files of completed assignments; maintain accurate logs of work in progress such as time devoted to projects and materials used

We Offer You:

Full benefits package; medical, dental, vision

401k plan

Competitive PTO accrual as well as additional wellness days

Hybrid work schedule

Work environment that harbors a culture of collaboration and community

Learning and development opportunities

You Bring:

Bachelor degree

7-10 years of proven public relations experience

Strong interpersonal and social skills

Efficient multi-tasking and time management abilities

Excellent verbal and written communication skills

Professional demeanor and public speaking abilities

Microsoft Office experience (Word, PowerPoint, Excel).

Familiarity with key social media tools (IG, Tiktok, Facebook, etc.)

Ability to work both independently and in a team environment

Self-directed, motivated, and the ability to organize multiple tasks and projects

Works well in a cross-functionally collaborative environment

You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including:

Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time

Communicate effectively with customers through multiple forms of technology, including telephone and computer. Must be able to receive and convey information

Required to retrieve or reposition products like sewing machines weighing up to 50 pounds

The Employer retains the right to change or assign other duties to this position.

Work Environment/Location/Flex Arrangement:

SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in LaVergne, TN. Moving to new Nashville headquarters by the end of 2023.

Why You Will Love Being a Part of the SVP Worldwide Team:

We take care of our team! We offer a competitive benefit package including: multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.

At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions \xe2\x80\x93 while being inclusive of all people.

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.

In The News:

In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide\xe2\x80\x99s continued growth and to bring additional financial and operational resources to help accelerate the company\xe2\x80\x99s efforts.

Like what you see? Then come \xe2\x80\x9csew\xe2\x80\x9d and grow your career with us!

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