Job Description

Company Description

WHO WE ARE:

Informa is one of the world\'s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses, and organizations worldwide.

Informa Markets creates platforms for industries to trade, innovate and grow. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world\'s leading exhibitions organizer, with over 500 international events, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

Informa Markets Fashion is the leading producer of world-renowned fashion tradeshows and digital events such as MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. We believe uniting the industry\'s best talent and most dynamic opportunities will translate into stronger events for buyers and sellers and help us achieve our promise to the industry: to bring together great brands and retailers in superbly merchandised experiences, provide superior customer service, and ultimately present end consumers with the best apparel, footwear, accessories, and fashion products.



ABOUT THE ROLE:

Reporting to and supporting the Marketing Manager, the Marketing Coordinator is responsible for executing on established marketing strategies, and continuously ideating, developing, executing, and delivering engaging omni-channel marketing campaigns in support of revenue creation, registration, and attendance for the designated Event Brand(s).

This role is key in supporting the delivery and success of our Event Brands\' (MAGIC and PROJECT Women\'s) marketing initiatives and campaigns that engage and convert both existing / retention customers and net-new leads in a variety of ways, including but not limited to attendance of our live market events, show-floor space sales, endemic and non-endemic sponsorships, digital marketing services, and other digital products.

In addition to supporting multiple product categories with engaging, conversion-focused marketing campaigns, this role is responsible for the management of external partners, resources, and freelancers, campaign calendars, promotion / delivery timelines, and other project management responsibilities as necessary.

The focus may vary on a daily basis - from planning to project management and hands-on support of deliverables, to creating project reports, status updates, and/or presentations.

WHAT WE\'RE LOOKING FOR:

The Marketing Coordinator is a highly motivated, self-starting, organized, and creative individual with a passion for modern marketing, copywriting & communications, digital media, and design.

The ideal candidate is a storyteller at heart, and will use creativity, an analytical mindset, and an entrepreneurial spirit to ideate, develop, and execute mid and bottom funnel, omni-channel marketing campaigns that effectively drive conversion, and ultimately ensure both short and long-term successful business outcomes.

They will be able to balance business priorities with marketing excellence. A keen interest in modern marketing tactics, trends, best practices, strategies, analytics, and media trends is ideal. They will be excited by the prospect of helping to establish new strategies, tactics, and to deliver plans and campaigns that help grow our known audience / customer engagement and conversion, and ultimately deliver results.

The ideal candidate must possess a discerning creative eye and a deep understanding of marketing best practices and have experience developing and planning omni-channel marketing campaigns, creating strong, engaging, and creative marketing copy, and delivering results. This colleague should thrive in highly collaborative team environments and be able to work successfully with multiple cross-functional teams across the wider marketing organization.

ROLE ACCOUNTABILITY AND DUTIES:

Marketing Execution

• Work with the Marketing Manager and cross-functional Event Brand leads to proactively ideate new campaign tactics and approaches that engage our target audience(s), drive conversion, and deliver positive ROI based on set goals and KPIs
• Execute seasonal Event Brand omni-channel marketing plans, aligned to brand / market-segment business goals and objectives. Assist in presentation of written plans, schedules, timelines.
• Execute and manage delivery of integrated / omni-channel marketing, communications, and nurture campaigns, and lead generation campaigns across channels, including: digital advertising, paid media and media partnerships, email, social media, and other tactics
• Align wider marketing teams around Event Brand event campaign timelines, plans, and goals; collaborate actively with key cross functional teams to support delivery of tactical plans
• Track fashion / marketing trends to have an in-depth awareness and knowledge of the latest content trends, site experiences, and storytelling to create new ideas and ways to bring our marketing narratives to life
• Adapt key marketing messaging and communication of value proposition(s) and own the development of supporting copy, calls to action, and customer journey for Event Brand marketing campaigns, based on target customer segments, campaign goals, and desired results; work with Brand Manager to ensure consistent tone and voice across all marketing materials and channels
• Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and channels
• Execute website updates and proactive revision/creation of marketing materials, as needed, from concept to delivery and distribution
• Work to ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more; Cross-collaborate with peers in wider marketing organization to achieve consistent brand messaging where appropriate.
• Collaborate with brand teams to develop advertising plans and schedules, appropriate messaging and copy, and creative based on marketing campaign goals; support delivery of media plans
• Interpret and analyze marketing / advertising campaign results and data; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI
• Support sales enablement efforts with project management, material packaging, training (if needed), and internal rollouts of campaigns, etc
• Provide support to wider marketing team on various initiatives and projects as needed

Reporting & Budgeting

• Regularly report on marketing campaign and initiative results, effectiveness, and ROI
• Process and code invoices, reconciliation, and tracking

Collaboration & Teamwork

• Create strong relationships and build trust with cross-functional teams and event brand marketing leads
• Work with cross-functional marketing, content, brand teams as needed to promote and disseminate event-brand campaigns, and/or execute specific photo & video related initiatives
• Liaise with Experiential, PR, and other team leads as needed to organize, execute, and contribute to Event Brand (MAGIC and PROJECT Women\'s) initiatives as needed
• Interface with external clients - including brands, buyers, influencers, etc - at events to gather feedback for marketing, sales, and PR use
• Light travel throughout the year (10%) is required mainly to provide support during live fashion trade events

Qualifications

WHAT YOU BRING TO THE TEAM:

• 1-2 years marketing experience
• Bachelor\'s degree in Marketing or related field
• Experience and understanding of marketing function, planning, operations, and execution
• Proficiency in web and email management platforms
• Experience with marketing / campaign budget management
• Strong attention to detail and organizational skills
• Basic graphic design skills with proficiency in Adobe InDesign and Photoshop preferred
• Exceptional written communication skills, with a demonstrated ability to apply those skills and knowledge across multiple marketing formats
• Creative, positive, high-energy attitude and a strong sense of urgency and teamwork
• The ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs
• Strong project management, multi-tasking, and prioritization skills and are able to function at a high-performance level on a tight schedule
• An entrepreneurial spirit and desire to take projects and run with them
• Culturally sensitive and able to balance human factors with professional expectations
• Articulate and responsive in communications, eloquent in the written and spoken word and able to build strong business relationships. Well-developed presentation skills.
• Interest in fashion and retail industries, fashion experience and understanding of industry a plus
• Problem solving - you balance stakeholder needs while maintaining brand and business objectives. You can identify roadblocks, determine fixes, and work in a team environment to implement the solutions to get to the end goal
• Out of the box thinking - You are willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
• Self-motivated with a flexible management style, able to multi-task and manage multiple deadlines and activities simultaneously
• Goal-oriented, self-motivated and adapts to changing situations and requirements
• The salary for this role is $50,000-$55,000 based on experience

Additional Information

WHY WORK AT INFORMA:

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all \xe2\x80\x9cexpert\'s experts\xe2\x80\x9d and additional training and development for helping you achieve your career aspiration
• ESPP - become a shareholder

We know that sometimes the \'perfect candidate\' doesn\'t exist, and that people can be put off applying for a job if they don\'t fit all the requirements. If you\'re excited about working for us and have most of the skills or experience we\'re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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