Job Description

A client of ours located in Lexington, Kentucky is seeking a Marketing Coordinator to join their team. This position reports to the VP of Sales and Marketing and supports a team of sales representatives. The Marketing Coordinator is responsible for identifying sales trends by conducting market research and analysis. This position is responsible for content creation and managing all marketing initiatives. This is a full-time permanent opportunity offering a competitve salary and benefits package.

salary: $50,000 - $60,000 per year
shift: First
work hours: 8 AM - 5 PM
education: Bachelors

Responsibilities

• Define, develop and maintain consistent corporate image throughout all customer-facing platforms and elements.
• Develop/design content and visual collateral for all company campaigns.
• Create a consistent brand messaging in all communication touch points, advertising and social media.
• Collaborate with sales team to identify customer acquisition opportunities, determine the appropriate outbound marketing medium, create and execute the campaign, analyze results, and distribute leads accordingly.
• Establish a PR strategy and define media inquiry protocols. Identify PR opportunities, manage PR vendors, handle direct media requests, and coordinate access to appropriate spokespeople.
• Develop social media strategy, manage Google business accounts/reviews, create and maintain social media accounts, manages account activity, and analyze results for stakeholders.
• Institutes SEO strategies, identify baseline KPIs for SEO, establish the analytics process, and oversee ongoing keyword optimization efforts.
• Establish a marketing plan to achieve corporate objectives for products and services; long- and short-term strategy.
• Manage creation and production of all promotional/marketing/sales materials.
• Assists sales team in development of trade show strategies, schedules, and will be responsible for and coordinating all related promotional project activities. Attends trade shows.
• Plans and conducts market research to identify opportunities for increased sales and maintain market database.

Skills * Content management

• Google AdWords
• CREATIVE MARKETING
• Social Media Campaigns
• SEO
• Marketing Research
• Microsoft Office
• Marketing Software

Qualifications * Years of experience: 3 years

• Experience level: Experienced

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At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate\'s education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

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