Job Description

About Us:

Subaru of Gwinnett is a family-owned and operated Subaru dealership that has proudly served our community for over 20 years. We believe in integrity, innovation, and inclusivity, fostering a workplace where diversity is celebrated, and every team member is valued. Our dealership is committed to delivering exceptional customer experience while driving innovation in the automotive space.



We are seeking a Marketing & Digital Brand Strategist to join our growing team and help shape the future of our dealership's online presence, customer engagement, and brand strategy. If you're passionate about automotive marketing, digital branding, social media, and data-driven strategy, we want to hear from you! This is the perfect opportunity to make an impact in a supportive and collaborative team environment within an exciting and fast-paced industry.

Job Summary:

The Marketing & Digital Brand Strategist is responsible for developing and executing digital marketing strategies that enhance brand visibility, increase customer engagement, and drive qualified leads to our sales and service departments. This role requires expertise in social media, content creation, paid advertising, SEO, website management, and analytics to create a compelling digital presence that aligns with our dealership's mission and customer-first approach.



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Key Responsibilities:

1. Digital Marketing & Lead Generation

Develop and execute multi-channel digital marketing campaigns (Google Ads, Meta Ads, YouTube, TikTok, OTT, and email marketing) to increase website traffic and lead generation. Optimize our dealership's online presence, ensuring consistency across Google My Business, Cars.com, AutoTrader, Edmunds, KBB, TrueCar and other third-party automotive platforms. Leverage search engine optimization (SEO) strategies to improve organic rankings and visibility in local search results. Implement retargeting and paid advertising strategies to capture and convert leads effectively. Manage and track cost-per-lead (CPL), conversion rates, and ROI on marketing spend for continuous campaign optimization.

2. Social Media & Content Strategy

Develop and execute a dynamic social media strategy across platforms including Facebook, Instagram, YouTube, TikTok, and LinkedIn. Create compelling video, photo, and written content that engages car buyers and enhances brand storytelling and showcase our vehicles, promotions, and dealership vision. Manage content calendar, post scheduling, and community engagement (responding to comments, messages, and reviews). Stay ahead of automotive social media trends, leveraging viral and trend-based marketing opportunities. Collaborate with sales and service teams to showcase offers, promotions, customer testimonials, and dealership events. Develop engaging digital content, including photos, videos, and written materials that showcase our vehicles, promotions, and dealership brand. Drive, position, and stage vehicles for marketing purposes, including filming virtual test drives, walkarounds, and showcase videos for digital platforms. Transport and display featured inventory at dealership events, community outreach programs, and promotional activations. Ensure vehicles used for content creation are clean, properly staged, and presented professionally. Maintain an organized library of photo and video assets for use across various marketing channels. Adhere to brand standards and dealership guidelines for content creation and digital media production.

3. Website Management & SEO

Oversee and update the dealership website, ensuring current inventory, promotions, and landing pages are optimized for conversion. Implement technical SEO improvements, including keyword research, metadata optimization, and structured data implementation. Track Google Analytics and website performance to identify opportunities for user experience (UX) enhancements.

4. Brand Reputation & Customer Engagement

Monitor and manage online reviews (Google, Yelp, DealerRater, Facebook) by responding professionally and implementing strategies to improve ratings. Develop and execute customer engagement strategies to foster loyalty, including email marketing, referral programs, and targeted promotions. Organize dealership events and community outreach initiatives to enhance brand reputation and visibility.

5. Data Analysis & Reporting

Track key marketing metrics such as lead sources, website performance, ad spend, social media engagement, and ROI. Create monthly performance reports to evaluate effectiveness and optimize future campaigns. Use A/B testing and data insights to refine content, advertising, and digital strategy.

Qualifications & Skills:

Experience in Digital Marketing, Automotive Marketing, or Brand Strategy (preferably in the automotive, retail, or hospitality industries). Strong understanding of the automotive sales funnel, including how customers research and buy vehicles online. Ability to work in a fast-paced environment, managing multiple projects and deadlines. Hands-on experience with Google Ads, Meta Ads, YouTube Ads, SEO, and social media advertising. Strong knowledge of SEO best practices, content marketing, and lead generation strategies. Expertise in content creation, including video editing, graphic design (Canva, Adobe Suite), and copywriting. Exceptional English writing, editing, and communication skills to craft compelling brand messaging. Proficiency in Google Analytics, Google My Business, and website management tools. Knowledge of CRM and lead management systems (Drive Centric, CDK, or similar platforms is a plus). Exceptional project management skills, with the ability to juggle multiple campaigns and deadlines. Proficiency in mathematical calculations using American units of measure. Ability to analyze data and make strategic recommendations based on insights. Strong interpersonal skills with the ability to collaborate across sales, service, and leadership teams. High School diploma or the equivalent.

Additional Requirements:

Authorized to work in the USA for any employer. Prior to being employed, applicants for employment must participate in the Dealership's normal screening process which includes: completing a full employment application; satisfactory criminal, credit, and driving records checks (where applicable); in-person interviews and other inquiries. Must have a reliable way to commute to work. Must have a valid driver's license with a clean driving record to operate dealership vehicles for marketing purposes. Must be insurable. Occasional travel to community events, auto shows, and dealership-sponsored activities may be required. Physical demands include: position body and move in order to retrieve vehicles from parking lots and parking spaces; drive vehicles, detect and identify vehicle issues and shop safety concerns; exert force to move/manipulate objects (up to 20lbs occasionally, 5lbs frequently); remain sedentary for long periods of time; operate tools and equipment; repetitive motion. 20% of work is conducted outdoors (in all weather conditions), on public and private roadways, and in a shop environment in proximity to moving vehicles, with occasional exposure to loud noises and chemicals.

Why Join Our Team?

Family-Owned & Operated: We take pride in fostering a welcoming and supportive workplace where team members are more than employees - they're family. Diverse & Inclusive Culture: We embrace different backgrounds, perspectives, and experiences, ensuring everyone feels valued and respected. Career Growth & Stability: As an established dealership, we offer competitive salaries, benefits, and long-term career opportunities with room for professional development. Innovative & Forward-Thinking: We stay ahead of the curve with cutting-edge digital marketing strategies and creative approaches. Employee-First Philosophy: We believe that happy employees create happy customers, and we strive to provide a positive work environment where you can thrive. * Subaru of Gwinnett has a diverse Drug-Free workforce and is an Equal Opportunity Employer.