Job Description

The Company

Founded in 1990, Pacific Rim Capital (PRC) is one of the largest independent equipment leasing



companies and payment solutions providers in North America. PRC specializes in financing powered industrial vehicles, transportation fleets, warehouse automation solutions (AGVs), clean energy technology, mobile datacenters, and IT & communications equipment. We are headquartered in Irvine, CA. have grown to over 100 team members and manage a portfolio of nearly $2 billion in equipment assets, proudly serving a roster of valued Fortune 250 companies.

Job Summary

As Marketing Director, you will be a key member of our executive team, reporting directly to the CEO and overseeing all aspects of our marketing strategy and brand evolution. This role offers the unique opportunity to shape the future of a successful, established company while having the autonomy and resources to implement transformative marketing initiatives.

Key Responsibilities

Strategic Planning


Architect & Execute Marketing Strategy: Align with the goal of expanding market share within the Fortune 500 segment. Market Research: Understand the target market, competitors, and trends. Brand Strategy: Define and establish the brand's identity, values, and positioning. Product Positioning: Craft messaging that resonates with the audience and differentiates the product.

Process & Procedures


Marketing Plan Development: Create a comprehensive marketing plan outlining goals, strategies, and tactics. Budget Management: Allocate budget effectively, ensuring a good ROI. Operational Framework: Develop processes for campaign planning, execution, and measurement. Data Analytics: Develop data-driven insights to identify market opportunities and optimize marketing performance. Digital Transformation: Enhance the marketing technology stack to drive digital transformation.

Content & Communication


Thought Leadership: Lead the development of sophisticated thought leadership content that positions the company as an industry expert in equipment finance. Compelling Narratives: Create compelling narratives around the value proposition that resonate with C-suite decision-makers.

Building the Team


Hiring & Training: Assemble a talented marketing team and foster their professional growth. Manage & Mentor Team: Oversee the growing marketing team while managing external agency relationships.

Customer Acquisition & Retention


Lead Generation: Drive campaigns to attract potential customers through various channels (digital, social, events, etc.). Customer Engagement: Create strategies for customer retention and loyalty.

Networking & Partnerships


Industry Contacts: Build and manage relationships with key industry partners, including marketing agencies, media outlets, and industry associations. Vendor Management: Manage relationships with external vendors for marketing services.

Collaboration & Innovation


Sales Collaboration: Collaborate with sales leadership to develop account-based marketing programs for key targets. Trend Monitoring: Stay updated with industry developments and incorporate new techniques. Crisis Management: Be prepared to handle any public relations issues swiftly and effectively.

Requirements

7+ years of B2B marketing experience, with at least 3 years in financial services, equipment finance, or related industries Proven track record of developing and executing marketing strategies that drive measurable business growth Experience marketing complex financial products to enterprise-level clients Strong analytical capabilities and experience with marketing analytics platforms Excellence in executive-level communication and presentation skills Bachelor's degree required; MBA w/ Marketing emphasis preferred

Essential Leadership Qualities


Strategic mindset with ability to translate business objectives into marketing initiatives Data-driven decision-maker who can balance creative and analytical thinking Strong executive presence and ability to influence across all levels of the organization Track record of building and leading high-performing teams

Impact & Success Metrics


In your first year, success will be measured by: Development and implementation of a comprehensive marketing strategy Measurable increase in qualified enterprise-level leads Enhancement of our brand positioning within the Fortune 500 segment Establishment of marketing analytics and reporting framework

Compensation and Benefits

Salary: $150,000-$175,000 Performance Bonus: Eligible for a quarterly bonus of up to 15%, bringing the total compensation range to $172,500-$201,250 Health Benefits: Comprehensive medical, dental, vision, and life insurance, along with an Employee Assistance Program and 401(k) plan with company match, available for full-time employees. Paid Time Off: Accrue three weeks of PTO annually. Holidays: Enjoy 15.5 paid holidays throughout the year. Work Environment: Flexible hybrid work arrangement available once you are fully integrated into your role. Culture Committee: Join our volunteer-based culture committee to help shape our workplace culture. Company Activities: Participate in monthly company events and quarterly team-building activities. Office Amenities: Work in our modern office located in central Orange County, CA, featuring sit-stand desks and a vibrant atmosphere. * Refreshments: Daily snacks, along with premium coffee and tea options, provided.