Job Description

is looking for a Marketing Manager to join the team!

Located opposite the Museum of Modern Art, surrounded by subway and bus lines. Rockefeller Center and Radio City Music Hall are two blocks away and we\xe2\x80\x99re a short walk from Central Park. Grand Central Station, Broadway, and Times Square are within a mile.

What are the benefits of working for Hilton?*

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:

\xc2\xb7 Go Hilton travel program: 100 nights of discounted travel

\xc2\xb7 Access to your pay when you need it through DailyPay

\xc2\xb7 Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount!

\xc2\xb7 Maternity and parental leave, including 12 weeks of paid leave for birthing parents and four weeks of paid leave for eligible Team Members, including partners and adoptive parents

\xc2\xb7 Debt-Free Education: Team Members will have access to a wide variety of educational credentials through our partnership with Guild Education, including: college degrees and professional certifications

\xc2\xb7 Flexible shifts and days off

\xc2\xb7 Comprehensive Health Insurance coverage for you and your family, including Telemedicine and at-home care via AmazonCare

\xc2\xb7 Mental health resources including free counseling through our Employee Assistance Program

\xc2\xb7 Best-in-Class Paid Time Off (PTO)

\xc2\xb7 401K plan and company match to help save for your retirement

*Available benefits may vary depending upon property-specific terms and conditions of employment

Assists in all Marketing Planning & Execution strategies including the development, management, execution, and measurement of all aspects of the marketing/branding strategies; including but not limited to Positioning, Marketing Budgets, Social Media, Websites, Paid Advertising, and Video/Photography Assets, etc. All efforts should be focused on maximizing performance. Success measures include budget achievement, increasing topline revenue, optimizing expenses, and achieving channel/market share objectives.

This Individual Encompasses The Following Skillsets

Our ideal candidate is an energetic marketing professional who thrives on creativity and strategic planning.

• Has hospitality marketing experience
• Branding / Positioning
• Omni-Channel Marketing Strategy
• Media & PR Strategy
• Content Strategy
• Storytelling from Data/Data Analysis
• Ability to Engage Others / Presentation Skills
• Project Management
• Agency Management
• Leadership & People Management
• Budget Management

ESSENTIAL FUNCTIONS:

Marketing and eCommerce Planning and Execution

• Branding & Positioning: Works with the hotel\xe2\x80\x99s DOSM to establish all messaging, positioning, and marketing strategies understanding the impact on the hotels\' business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards.
• Planning & Budgeting: Works with the hotel\xe2\x80\x99s DOSM to develop strategic marketing plans and annual marketing budgets along with the hotel\xe2\x80\x99s leadership team. Marketing plans should be annual, seasonal, and by segment of deployment inclusive of cost and deployment strategies (traditional, digital, and/or social media) through the review of competitive data, demand analysis, and market mix management. Adjusts the marketing plan throughout the year as needed based on performance data.
• On-Property Experiences: Works alongside operations to develop the strategic direction of curated on-property experiences and activations.
• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS, B2B Groups, and Luxury Consortia. Liaison with C&E (Catering & Events) leaders to support local and group catering revenue generation.
• Market Research: conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.
• Content & Asset Strategy: Manages the strategic direction of all consumer-facing marketing materials, including but not limited to Website Content, 3rd Party Sites, and Digital & Print Advertising, Photography, and Videography.
• Agency Management: Responsible for the agency vetting process, agency relationship, and ensuring agency alignment with the wider strategic plan and goals. This includes the management of all hotel marketing agencies, including but not limited to social, PR, Digital, and Creative. (if agency support exists)
• Revenue Optimization: Works with Revenue Management to utilize reporting and data when making strategic decisions focused on optimizing performance.
• Social Media: Development of comprehensive social media strategy across all hotels including content development, audience building, and social influencer partnerships.
• Partnerships:

• Internal Partnerships: Works with and leverages internal corporate partners including but not limited to Brand Marketing, Regional Leaders, and the MEC.
• External Partnerships: Identifies partnership/activation/sponsorship opportunities for joint outreach that align to the hotel\'s positioning.

Human Resources

• Creates a career development plan and actively participates in continuing education opportunities to ensure further professional development.

Ownership & Corporate Meetings, Presentations, and Reports

• Prepares for and attends strategic hotel commercial meetings, ownership reviews (as needed), and corporate hotel reviews.
• In coordination with Revenue Management, presents out on marketing activity and performance results utilizing supporting data and maintains a forward-looking analysis/plan and strategic direction.
• Prepares for and attends all budget meetings.
• In coordination with Revenue Management, helps prepare marketing activity reports on a regular cadence and on an as-needed basis.

Salary: $75,000-$100,000 [Final offer based on experience]

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for a demonstration of these Values:

Hospitality - We\'re passionate about delivering exceptional guest experiences.

• Integrity - We do the right thing, all the time.
• Leadership - We\'re leaders in our industry and in our communities.
• Teamwork - We\'re team players in everything we do.
• Ownership - We\'re the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its . Our vision \xe2\x80\x9cto fill the earth with the light and warmth of hospitality\xe2\x80\x9d unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

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Hilton