Job Description

Job Information

As our Marketing Specialist, Website Planning, you will support our web planning team in delivering industry-best experiences for Bobcat customers and stakeholders. You will be responsible for website planning support, optimization and KPIs while ensuring customer satisfaction. In addition, you will deliver on a vision for the .com optimization experience, developing plans that lead to effective and efficient delivery of content and manage results based KPIs.

The ideal candidate will be able to develop optimization plans for maximum performance of the website and is a self-starter who can juggle a variety of competing requests, maintain focus on established priorities, and ensure on-time completion of projects. In this role, you will report to the Marketing Manager of Website Planning.

Role & Responsibility

• Support the web strategy efforts, which includes project delivery, coordinating between applicable teams, and ensuring the website maintains or exceeds industry best practices
• Audit existing sites and create a plan to improve and optimize, creating strategies to grow audience base and web traffic metrics
• Support web planning partnership with product planning team to document the design, development, and templates for product centric pages of the website
• Collaborate with all marketing staff and leadership to ensure that the website aligns with brand strategy and meets the organization\'s standards
• Coordinate website plans across the digital channels, utilizing the public website as a marketing tool to launch new products, as well as promoting existing products and markets
• Monitoring website performance metrics & optimize for \'on page time\', new vs returning visitors, minimize bounce rates, etc.
• Support and deliver heavy data analysis of page-level performance, conducting content audits to optimize information and maximize site visit time metrics for visitors
• Assess web analytics tagging and data quality; provide recommendations for web analytics enhancements to improve ability to make key business decisions
• Ensure website usability, functionality, content and value is ahead of the competition as measured by voice of online customers to maximize the customer experience and generate sales leads

Job Requirement

• 2-5 years of experience in site optimization and digital analytics
• Education Required: Bachelor\'s Degree in Marketing, Business Administration, Management Information Systems, or related field
• CMS experience and ability to understand technical issues and communicate with development teams
• Working knowledge of e-commerce best practices
• Experience with tag management tools (GTM, Tealium, Ensighten, Signal, or Adobe Launch)
• Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
• Great communication and organization skills
• Exceptional attention to detail
• Ability to work independently and drive efforts from start to finish
• #GD

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.

Doosan Bobcat North America is home to world-renowned brands, including Bobcat\xc2\xae compact equipment, Doosan\xc2\xae portable power products, Ryan\xc2\xae and Steiner\xc2\xae grounds maintenance equipment and Geith\xc2\xae attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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