Job Description

Description

Paid Media Manager

Remote - US

The Opportunity:

Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. Our mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.

We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.

For more information about Anthology and our career opportunities, please visit .

Anthology\'s Global Demand and Digital Marketing team is a center of excellence that shepherds the revenue funnel through these functional areas: Global Demand Gen, Campaign Management, Marketing Automation, Paid Media, ABM, Demand Operations and Marketing Analytics. This team works in a dynamic, collaborative, strategic environment, interlocking with other members of the Global Marketing, Product Marketing, Client Retention, and Sales organizations.

We are seeking a Paid Media Manager to join our Global Demand and Digital Marketing team that will focus on acquiring new leads and customers through digital marketing campaigns. This role will oversee all external, paid online acquisition marketing, managing the strategy, execution, and optimization across channels.

Primary responsibilities will include:

• Managing the strategy and setup of all paid digital campaigns
• Measuring and optimizing our paid marketing using platform-specific tools, Google Analytics, and marketing analytics reports
• Researching and testing in different channels to expand our reach and/or lower our cost-per-acquisition
• Managing global SEM program strategy and execution
• Partnering with Product and Field Marketing teams to plan and execute campaigns
• Partnering with the marketing automation team to ensure campaigns are fully integrated
• Partnering with PR/Corporate Communications team to extend and amplify demand gen content
• Staying up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

The Candidate:

Required skills/qualifications:

• BA/BS and/or equivalent working experience
• At least 3 years of in-depth experience with the various paid marketing channels and technologies, including search/display (Google Ads), retargeting, social media advertising (Meta, Twitter, LinkedIn, Pinterest), and other placement networks
• At least 3 years of in-depth experience with SEM strategy and execution
• Excellent communicator and collaborator with cross-functional teams
• Experience handling marketing budgets and forecasting/reporting results
• Fluency in written and spoken English

Preferred skills/qualifications:

• Experience working with trade publications and negotiation media buys
• Experience with ABM technologies like 6sense
• Experience with Google Analytics GA4
• Experience with a B2B software or education business a plus
• Experience with marketing automation(Eloqua) and CRM(Salesforce) integrations
• Experience with OTT/CTV platforms
• Global paid media experience with a focus outside of North America
• Experience with Microsoft/Bing

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management\'s right to assign or reassign duties and responsibilities at any time.

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, color, religion, sex, national original, age, religion, disability, marital status, sexual orientation, gender identity or expression, military/veteran status, or any other protected factor.

This position is not available for candidates residing in the following locations: CO, CA, WA, NYC

Anthology