Job Description

Company Description

, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.



Who we are:

People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 400 international events in industries ranging from fashion to aviation, licensing to health and nutrition, manufacturing, licensing, and more. There is no such thing as a typical Informa Markets colleague\xe2\x80\xa6And that\'s how we like it. We are a diverse group, and each of us brings something different, a unique set of abilities, experience, and knowledge. It\'s what makes us who we are.

As a division of Informa, a top 100 company on the London Stock Exchange, Informa Markets is the leading exhibition\'s organizer in the world, plus so much more. We provide communities around the globe with opportunities to network, learn and do business. Using our industry Insight, comprehensive portfolio of events, content, and digital resources, we all share a passion for creating platforms for our global communities to connect and building environments that enable businesses to flourish year-round. We want to help shape the world for the better, and we hope you will join us on that journey!

More About the PR Team:

The Informa Markets North America Public Relations team works to develop the external communications and press strategy for the Informa Markets business supporting industry across fashion, brand licensing, engineering, construction, health and wellness, and much more.

We create stories and share news through various means like press releases, articles, and events for the communities we serve.

We\'re adventurous and driven by data. We value media impact and care about how media impacts industries as much as how we care about getting a cool mention in the news.

We work closely with senior leaders to be the voice of the business and help teams across the region share their successes, understand contributions to the state of the market, and lead the trends and insights of tomorrow.

We are given independence to try new things and are excited to share narratives we are really proud of.

We love to joke, laugh, have fun, and are fans of each other! We also get to work across almost all areas of the business and partner with a diverse group of fun-loving, talented, and driven experts. Win win!

While we work across many industries including Fashion, Construction, Licensing, Engineering and more, this role would be primarily focused on the natural and organic products industry, working closely with the New Hope Network team, which runs Natural Products Expo West and Newtopia Now, alongside successful publications and research products. Through all its actions, our Natural Products business aims to cultivate a prosperous high-integrity CPG and retail ecosystem that creates health, joy and justice for all people while regenerating the planet.

What we\'re looking for:

The ideal candidate is a creative, passionate, and collaborative person who is instinctively excited about news and media as a powerful storytelling medium.

As a Public Relations Manager within Informa Markets\' North America business, your main focus will be on the natural and organic products industry. You will work with the Director of Public Relations, Public Relations Specialists, and Brand Teams to help lead the media needs for the brand\'s public relations and external communication strategy. You will have the opportunity to travel and experience world-renowned tradeshows with the largest companies and brand leaders, work internationally across numerous markets and creatively tell the story of how we connect these businesses and industries worldwide using media communications as a primary channel.

You are an experienced relationship builder and connector, interested in the news, and have a proficient working knowledge in the Microsoft Suite, distribution wire platforms, media contact databases, and foundational media distribution analytics. You\'re a strong content writer with knowledge about how to write press releases pitches, articles, or marketing copy and are familiar with narrative-type content.

You are confident doing a good amount of press outreach and live and breathe the news, enjoy researching trending topics, and are compelled to create quality stories. You are motivated to grow into a strong publicist and know how to tell an impactful story using a combination of positioning, visual assets, thought leadership, and contextuality.

Most importantly, you love to have fun and laugh with your team! You are a collaborative, solutions oriented person who is excited by what is happening in the world and of course - excited by natural and organic products that bring more prosperity to people and our planet. You have a discerning eye for news and stories and want your brand to look good, being the global leader on the public stage. You feel comfortable in a team of people who work hard but have a lot of fun doing it. You are able to be an organized self-starter and chase tasks, but you also welcome feedback and direction, viewing it as an opportunity to be challenged, grow and learn together.

This role is perfect for you if you have a public relations or news content background (5-7 years experience) and want to excel in a supportive and dynamic environment.

What You\'ll Get to Do as a PR Manager:

Help build the Informa Markets brand and profile leaders, products, and events with focus on health, nutrition and supplements, and cross-collaborate across other markets, including fashion, engineering, licensing, construction, and food.

Collaborate with brand teams including Marketing, Content, Event, and Sales year-round to create comprehensive plans for each event and brand in the New Hope Network portfolio.

Measure and track against PR goals for all products and events within your portfolio including quarterly and annual reporting on public relations performance and impact on brand KPIs, and inform on insights and best practices across the team whenever possible.

Craft narratives, positioning, and communication strategies for brand and tradeshow messaging across the portfolio in multiple platforms including but not limited to: websites, sales materials, corporate presentations, media outreach emails, articles, press releases, etc.

Drive earned and owned PR and communications tactics such as press release writing, brand messaging, proactive media outreach, and media relationship building.

Manage key industry influencer relationships and networks across thought experts, trend analysts and content creators.

Support consultation and collaboration in paid media integrations such as media barters and sponsored placements.

Support junior team members including Specialists in professional development, strategy creation, implementation of tactics, and execution of day-to-day tasks.

Manage on-site media relations at events including press room, real-time requests from members of the media, press registration desk support, and coordinating coverage on-site.

Secure pre-show and post-show coverage highlighting the event, thought leadership, and emerging trends within respective industries.

Lead executive thought leadership and profiling securing opportunities for key stakeholders, content leaders, as well as company and brand executives.

Share top industry trends, advancements, competitor analysis, and news-driven insights internally with events, brands, and cross-functional teams.

Liaise with tradeshow and industry associations, including award campaign submissions and event calendar management in publications.

Qualifications

• 5-7+ years demonstrated PR, Marketing, or Communications experience.
• A high energy, positive proactive self-starter and a determined go-getter.
• Someone with a zest for life and learning, who enjoys staying current on news, industries,

innovations, analytics, workflow, and is interested in health, wellness and inclusivity -
bringing new trends and ideas to the table.

• Ability to and interest in travelling ~10 times a year to manage on-site event press and

projects.

• A keen eye for information and trends, as well as a passion for brand building.
• Have strong organizational skills and attention to detail, able to handle various tasks

independently.

• Exceptional written, verbal, and interpersonal communication skills are a must.
• An ability to listen, investigate, and collaborate on solutions.
• An ability to have fun and build rapport

The pay range for this position is $72,250 - $85,000, depending on experience

This job posting with automatically expire on 12/29/23

Additional Information

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 10 national holidays (plus floating holidays), 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all \xe2\x80\x9cexpert\'s experts\xe2\x80\x9d and additional training and development for helping you achieve your career aspiration
• ESPP - become a shareholder

We know that sometimes the \'perfect candidate\' doesn\'t exist, and that people can be put off applying for a job if they don\'t fit all the requirements. If you\'re excited about working for us and have most of the skills or experience we\'re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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