Job Description

Department Summary

DISH is a Fortune 200 company that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service Sling TV that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television. Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

We are driven by curiosity, pride, adventure, and a desire to win \xe2\x80\x93 it\xe2\x80\x99s in our DNA. We\xe2\x80\x99re looking for people with boundless energy, intelligence, and an overwhelming need to achieve. Join our team as we embark on the next chapter of our story.

Opportunity is here. We are DISH.
Job Duties and Responsibilities

As a Product Manager for AdTech Platforms within the streaming PayTV domain (e.g., Dish, Sling), you will play a pivotal role in enhancing the advertising technology ecosystem to optimize revenue generation and user experience. You will collaborate with cross-functional teams to drive the strategic development, implementation, and management of advertising technology solutions that enable targeted and effective advertising capabilities across various streaming platforms/devices.

Key Responsibilities:

• Develop and communicate a comprehensive AdTech strategy aligned with business goals and industry trends for all the Dish Video Pay TV products
• Define a roadmap for AdTech platform enhancements, innovations, and integrations to support advertising monetization efforts
• Collaborate with engineering, data science, design, and marketing teams to conceptualize, develop, and execute AdTech solutions that enhance targeting, personalization, and campaign effectiveness
• Define clear product requirements, user stories, and user cases for AdTech platform features and improvements
• Conduct competitive analysis and stay up-to-date with emerging AdTech trends to drive continuous innovation
• Work closely with Sales, Marketing, and Content teams to understand advertiser needs and market demands, ensuring the AdTech platform aligns with customer and business goals
• Collaborate with legal and compliance teams to ensure AdTech solutions adhere to industry regulations and data privacy standards
• Analyze data from AdTech platforms to provide actionable insights and recommendations for optimizing ad targeting, placements, capabilities and performance
• Monitor key metrics related to ad impressions, click-through rates, conversion rates, revenue generation, and make data-driven decisions
• Collaborate with engineering teams to ensure seamless integration of AdTech solutions with existing Pay TV platforms/devices
• Manage API integrations with external partners for third-party data enrichment, ad serving, and measurement
• Advocate for user-centric design and lead initiatives to improve the user experience related to advertising, ensuring that ad placements are non-intrusive and relevant to the viewers
• Develop and deliver regular reports to stakeholders on the performance of AdTech platforms, including insights on ad engagement, revenue growth, and market trends
• Evaluate and manage relationships with third-party AdTech vendors, negotiate contracts, and ensure their products align with the overall product strategy
• Create product documentation, user guides, and training materials for internal teams, ensuring a clear understanding of AdTech platform features and capabilities

Skills, Experience and Requirements

Education: Bachelor\'s degree in Business, Marketing, Computer Science, or related field or MBA preferred

Experience: Proven experience (2-5 years) in product management within AdTech, digital advertising, or related industries

Skills and Qualifications:

• Strong understanding of AdTech platforms, programmatic advertising, and media sales landscape
• Proficient in data analysis and using analytics tools to drive insights and decisions
• Excellent communication, collaboration, and leadership skills
• Ability to balance strategic thinking with tactical execution
• Familiarity with industry standards and regulations related to advertising and data privacy
• Grit, a sense of adventure, and a willingness to learn and explore

Join our dynamic team and drive innovation in the intersection of AdTech and Pay TV products to create compelling advertising experiences for viewers and maximize revenue opportunities.
Salary Range

Compensation: $103,000.00/Year - $140,000.00/Year
Compensation and Benefits

We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: .

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role\'s location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

DISH