Job Description

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Job no:

496177

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Advertised:

Feb 21 2025 MST

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Applications close:

Mar 07 2025 MST


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Position Status:

FT - Full-Time


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Reports To:

Executive Director, Communications & Marketing


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Posted Pay Range:

$65,502 - $81,877

About Us:

College of Western Idaho (CWI) is committed to empowering students to succeed by providing affordable and accessible education to advance the local and global workforce.



Offering premier programs and degrees that make a difference, CWI remains a top choice for higher education in the Treasure Valley. Empowering the community one student at a time, CWI moves fearlessly forward paving the way to bold new futures with flexible options, exceptional tuition value, and support every step of the way.

Visit

Why CWI

to learn more.

What's in it for you?

At CWI, we believe in the power of education to transform lives.

By joining our team

,

you will

be part of a vibrant community

dedicated to excellence and innovation. You will have the opportunity to

work with passionate professionals

and

contribute to the success

of our students and programs.

Unparalleled benefits:

Premium Plan Rates For more information on health insurance, including coverage details and plan summaries, visit www.OGI.Idaho.gov

11%

employer contribution to retirement plans Health Savings Accounts and Flexible Spending Accounts Employer-paid life insurance and short- and long-term disability insurance Eleven paid holidays per year (faculty may vary) Generous vacation and sick leave Paid Parental Leave Tuition discount on classes at CWI and other colleges

Here are some of the Essential Functions:

Program Marketing Management

Manage marketing initiatives for academic programs, prioritizing institutional goals and program launches to attract prospective students. Develop and execute a comprehensive program marketing calendar based on institutional and academic priorities.

Collaboration and Communication

Collaborate with academic departments to determine support needs for strategic enrollment. Serve as the main point of contact for academic program communication within the marketing team. Establish sustainable and collaborative processes with academic partners for annual marketing and enrollment support.

Creative Direction and Content Creation

Provide leadership and creative direction for new program launches and communications. Utilize design templates for content creation and publishing. Curate content to drive social media engagement.

Community Engagement and Event Participation

Strategically identify and coordinate community engagement and event participation for program promotion and visibility.

Analysis and Optimization

Analyze the effectiveness of program initiatives. Collaborate with marketing counterparts to optimize strategies and execution.

Some of the minimums we are looking for:

Bachelor's degree in marketing, communication, or related field. 5+ years of experience in marketing, with a minimum of 2 years in product/program marketing. Strong interpersonal and written communication skills.
Ability to build relationships, navigate effectively, and collaborate cross-functionally with diverse teams. Excellent organizational and project management abilities. Experience with project management tools like Asana and Airtable.



All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, veteran status, gender identity, sexual orientation, or any other applicable legally protected status.

Interested?

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Cultivating a diverse, inclusive, and equitable workplace is a priority at CWI. Keep in mind, your qualifications and expertise need not precisely match the job description to be considered for this role. We invite and welcome all applicants and look forward to receiving your application!