Job Description

TrueNorth is seeking a talented Sales Marketing Specialist to join our Transportation Marketing team. Your primary role will be to create compelling content for digital marketing and communication materials, enhancing brand awareness and driving lead generation. You will develop and execute impactful campaigns, craft engaging blogs, and expand TrueNorth's digital presence. Converting website traffic into valuable leads and utilizing email marketing for cross-selling opportunities will be key responsibilities. You will nurture leads throughout their customer journey, providing invaluable marketing support from initial contact to successful closing. Collaborating closely with your Marketing Lead, the Transportation division, business segments, and production teams, you will create effective marketing campaigns that yield results. You\'ll have the chance to contribute to automating client journeys and streamlining marketing operations. If you have a passion for digital marketing, a flair for engaging content, and a drive to make an impact, join us at TrueNorth and contribute to our success in the transportation industry.

ESSENTIAL JOB FUNCTIONS & RESPONSIBILITIES

• Develop, coordinate, and schedule consistent marketing campaign content to attract, engage, and convert target personas.
• Write and create various types of optimized content (blogs, whitepapers, infographics, videos, case studies, etc.) to drive site traffic through search, social media, and email.
• Manage TrueNorth's content calendar for Transportation and grow subscriber base.
• Execute touch programs and campaigns in collaboration with marketing and sales teams, using project marketing & management tools.
• Collaborate with sales and technology liaisons to develop email automation processes.
• Convert website traffic into leads through calls-to-action, landing pages, and lead generation content.
• Provide marketing support for PR campaigns, including press releases, social media, webinars, and events.
• Analyze and report on content performance, optimize processes, and measure ROI.
• Develop processes, forms, and templates for consistent sales and transportation content strategies.
• Create effective messaging and materials for sales process and client experience.
• Design and produce marketing materials and sales tools for proposals, presentations, promotions, and web content.
• Maintain consistent divisional branding and manage content of marketing materials.
• Implement process enhancements, stay updated on trends, and recommend improvements to sales and marketing systems.
• Leverage CRM data to understand sales opportunities and develop execution plans.

EDUCATION & EXPERIENCE

• A Bachelors degree in Marketing, Business or related field, or equivalent work experience
• Minimum of five years experience in marketing, sales, or business development role required
• Experience with marketing platforms and proficiency in the Dynamics or Salesforce marketing automation tool is a plus.
• Aptitude to learn Marketing Automation Software, Microsoft SharePoint and Microsoft Dynamics Customer Relationship Management (CRM) Software, and other marketing and presentation software as needed
• Experience in working across Sales and Operations teams to ensure a consistent delivery of technology solutions (CRM, etc.) and processes preferred

SKILLS & COMPETENCIES

• Create messaging, marketing materials, and sales tools for presentations and campaigns.
• Manage projects and execute marketing campaigns with attention to detail.
• Prioritize and execute simultaneous projects in a fast-paced environment.
• Familiarity with B2C and B2B advertising campaigns.
• Self-motivated and adaptable in a changing environment.
• Strong problem-solving and analytical skills for proposing solutions.
• Collaborative team player who can also work independently.
• Professional communication skills with internal and external clients.
• Excellent organizational and planning skills.
• Results-oriented and self-motivated.

What TrueNorth Offers

TrueNorth offers a lineup of excellent benefits to all full-time employees, including:

• Annual Bonus
• Medical, Dental, Vision
• 401k with company contributions after six (6) months
• Responsible Time Off and 11 Paid Holidays
• Company paid Life and Disability coverage
• Volunteer Time Off and Donation Match Program
• Tuition Reimbursement, Employee Assistance Program (EAP) and an Employee Wellness Program with great incentives.

Why should you join TrueNorth?

We are a company focused on developing our people and growing the business. We offer a competitive

benefit package, wellbeing programs and incentives, and a positive work culture.

TrueNorth is honored to be recognized by Inc 5000's as a Fastest Growing Company!

Click to view a video about TrueNorth's Core Values & what they mean to us.

TrueNorth makes all employment-related decisions on the basis of

qualifications, merit, and business need, and does not discriminate against any applicant on the basis of

race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status,

disability, ancestry, marital status, veteran status, medical condition or any other category protected local, state or federal laws.

Join us!

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