Job Description

Craydl Sales Executive

Position: Sales Executive

Location: Scottsdale, AZ (Hybrid)

Compensation: $45-60K Base Salary DOE + Commission (Expected Total Comp: $60-150k DOP + in Year 1)

Target Revenue: $15K/month within 3 months; $40K/month run rate within 9 months

Key Performance Indicator: Backlog created through quote creation. Monthly Target of $500k in new pipeline entered from customer orders and new business generation.

About Craydl

Craydl is a cutting-edge Building Information Modeling (BIM) and Virtual Design Construction (VDC) studio dedicated to preconstruction planning with speed, precision, and transparency. We help builders, architects, and interior designers align design, constructability, and owner expectations--minimizing change orders, improving cost predictability, and enhancing client experience through high-fidelity digital modeling, visualization, and coordination.

We are looking for a driven and strategic Client Support rockstar to support & expand our footprint in luxury residential construction and high-end remodeling. You will be responsible for identifying and engaging high-value clients, managing the sales pipeline, and closing deals that drive measurable growth.

Key Responsibilities

1. Network. Network. Network.

Build, expand, and cultivate professional, authentic relationships with industry professionals, leaders and influencers. Engage with luxury homebuilders, remodelers, architects, and developers at sensible touchpoints. Actively participate in industry events, networking groups, and local real estate meetups. Maximize referrals by nurturing connections with existing clients and partners. Become the go-to contact for BIM & VDC solutions in high-end construction.
2. Business Development & Prospecting

Target Market: Luxury home construction and high-end residential remodeling in affluent neighborhoods (Arcadia, Paradise Valley, Silver Leaf, Desert Mountain in Arizona; Las Vegas/Henderson in Nevada). Identify & Develop Relationships with: Luxury General Contractors (New Build & Remodel) Boutique Developers (Single-Family & Multi-Family) Interior Designers & Architects Homeowners & Landowners Farming: Leveraging Existing Networks Mine LinkedIn and HubSpot CRM for luxury builders, remodelers, and boutique developers. Develop and maintain key relationships with existing and potential high-value clients. Engage in luxury community events to foster relationships. Hunting: Identifying New Opportunities Drive through luxury neighborhoods to spot active construction/remodeling projects. Use MLS listings and real estate data to track high-end projects. Engage directly with builders, architects, and property owners.
3. Sales Outreach & Pipeline Management

Farming Strategy Initiate conversations via personalized LinkedIn messages, emails, and event invites. Provide ongoing value through blogs, pricing updates, and industry insights. Hunting Strategy Immediate outreach after identifying a project to set up an intro call with Craydl's Founder, Adam Katz. Craydl is a problem solver--reducing change orders (which typically add 25-30% to project costs) through high-precision preconstruction planning. Sales Qualification (BANT Framework) Budget: Understand project volume, impact of change orders, and margin loss. Authority: Identify key decision-makers managing budgets and profitability. Need: Assess preconstruction challenges, interior design selection pain points, and growth aspirations. Timing: Gauge upcoming projects that would benefit from Craydl's services.
4. Sales Process Execution

Conduct Capabilities Presentations tailored to the client's luxury project needs. Prepare & Send Proposals through HubSpot: Utilize pre-approved proposal templates. Configure service line items based on scope and project size. Send proposals via HubSpot's eSignature tool. Negotiate & Iterate proposals based on client feedback. Close Deals & Manage Contracts Update HubSpot CRM with all sales activities, contacts, and deal status. Handoff signed agreements to Operations & Accounting for project setup.
5. CRM & Sales Analytics

Track and Log all sales activity (calls, emails, meetings, proposals) in HubSpot. Analyze sales trends to refine outreach strategies and target high-performing prospecting methods. Maintain a disciplined sales cadence to meet revenue objectives.
Ideal Candidate Profile

Experience: 3+ years in B2B sales (preferably in construction, architecture, real estate, or technology). Hunter Mentality: Comfortable with prospecting, direct outreach, and closing deals. Relationship-Driven: Strong networker with the ability to build trust and credibility with luxury homebuilders, architects, and developers. Tech-Savvy: Familiarity with CRM tools (HubSpot preferred), LinkedIn Sales Navigator, and digital marketing strategies. Strategic Thinker: Can identify pain points in preconstruction and position Craydl as the solution. Self-Motivated & Accountable: Operates with urgency and is driven by revenue targets.
Why Join Craydl?

Be Part of a Growth Story: Help scale a firm redefining luxury home preconstruction with BIM & VDC. High-Earning Potential: Uncapped commission with clear growth trajectory. Technology-Driven Approach: Work with cutting-edge tools that streamline custom home design & construction. Direct Access to Leadership: Work closely with Craydl's Founder, Adam Katz, and impact company strategy.
If you're ready to share in our mission, elevate luxury building, and begin a fulfilling career, apply today!

Job Type: Full-time

Pay: $45,000.00 - $100,000.00 per year

Benefits:

401(k) Paid time off
Compensation Package:

Commission pay Uncapped commission
Schedule:

8 hour shift
Application Question(s):

Tell us why you want to work at Craydl? Why do you think you'd be a good fit to join our team?
Ability to Commute:

Scottsdale, AZ 85255 (Required)
Work Location: In person