Job Description

Summary
The Senior Account Executive serves as liaison between client and creative; develops relationships with clients and acts as a key resource for them; helps clients to plan, develop and execute strategic, business/brand-building initiatives; handles and manages client contact/communication; ensures flawless execution of project work and owns delegated projects with minimal assistance; manages account finances; maintains knowledge of industry and competitive trends. Additionally, there may be an opportunity for the Senior Account Executive to help develop and coach Assistant Account Executives and Account Executives.

Core Accountabilities

• Coordinates accurate and efficient collaboration by bringing all groups together to form smart, strategic and tactical programming, creative, digital and social efforts for clients
• Understands available and appropriate retail marketing tools and tactics to effectively reach target market for all initiatives
• Knowledge of technical aspects and techniques related to creative, digital and social media and production
• Responsible for developing and overseeing the execution of strategic digital initiatives, including but not limited to: digital, social media and influencer marketing campaigns, retail connected experiences, mobile, digital commerce, couponing/ digital incentives and video/app content development
• Plays an active role in developing/maintaining client relationships
• Develops, manages and executes client programs including, but not limited to, the following activities:

• Initiating projects with clients and gathering appropriate information and drafts project briefs
• Preparation of and leading project kick-offs and brainstorms
• Provides accurate and complete direction to creative, production and planning via standard forms (job starts, change orders, mechanical orders)
• Preparation of and management of all digital, social and/or influencer kick offs as well as management of digital/social programs
• Provides insightful and constructive input on creative
• Delegation and management of larger projects within the team
• Timeline and budget development/ maintenance
• Vendor communication, meetings and management
• On-time delivery of materials to clients and vendors
• Supports Manager in development/application of objectives, strategies, background, competitive activity of client work
• Develops and initiates decks and client presentations
• Financial management (estimating time and costs, written estimates, cost-to-dates/tracking, invoices) to ensure the agency is profitable
• Assists with new business pitches when requested
• Assists Manager in recognizing and acquiring new business and organic growth
• Maintains a thorough understanding of new and emerging digital trends as they relate to the following: Social Media, Social Advertising, Influencers, Digital Advertising, Google Analytics, Digital and Social Promotions, Mobile Apps, Ecommerce, and Retailer-specific.

Core Skills

• Communication skills

• Communicates complete and accurate thoughts, ideas, and information in both written and oral form
• Understands and communicates to appropriate parties in a given circumstance
• Builds internal/external relationships

• Collaborate with internal teams
• Relates to others in an open, accepting manner
• Develops relationships with others as a key priority
• Treats others with respect
• Shows consistency with principles, values and behaviors
• Follows through on commitments
• Strives for win-win solutions
• Attention to detail

• Applies meticulous attention to detail
• Work can consistently be relied upon for thoroughness and accuracy
• Organizational skills

• Ability to organize and prioritize work and materials for appropriate action and deadlines
• Time management

• Ability to manage own (and teams\xe2\x80\x99) time effectively, setting priorities and meeting deadlines
• Presentation skills

• Shows confidence in front of an audience
• Able to deliver the message clearly and concisely, both in person and remotely
• Understands their audience and delivers message appropriately
• Meeting facilitation skills
• Problem solving

• Able to use logic and methods to grasp complex issues and to solve difficult problems with effective solutions
• Ability to weigh options prior to making final decisions
• Involves appropriate resources in identifying and solving issues
• Proactively surfaces problems and presents them to appropriate people in an honest, nonjudgmental manner
• Digital/Social Marketing

• Working knowledge of digital and social marketing platforms and effective digital ways to connect with a target demographic including in-store digital experiences, retail connected experiences, digital commerce, and video content development
• Understands user experience and platform functionality
• Facilitation and management of vendor/outside relationships
• Stays abreast of digital trends and best practices and communicates those to the internal team and clients
• Sound business and professional ethics

Requirements

• Years\xe2\x80\x99 Experience: 4-6 years working in an agency marketing to/with Walmart and other retailers
• Education: Four-Year Degree
• Job Type: Permanent, Full-Time

Job Status

OPEN
*TPN is an equal opportunity employer.

Department: Account
This is a full time position

TPN