Senior Brand Manager

Los Angeles, CA, United States

Job Description


Work Mode: Onsite

Responsibilities:
\xe3\x80\x90About Tencent\xe3\x80\x91

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen China, our guiding principle is to use technology for good.

We are not only a major video game publisher in the world, we also produce other high-quality digital content, enriching interactive entertainment experiences for people around the globe. We offer a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients\' digital transformation and business growth.

\xe3\x80\x90About Level Infinite\xe3\x80\x91
Level Infinite is a global gaming brand dedicated to delivering high-quality and engaging interactive entertainment experiences to a worldwide audience, wherever and however they choose to play. It operates from bases in Amsterdam and Singapore with staff around the world.
To learn more about Level Infinite, visit www.levelinfinite.com, and follow on Twitter,Facebook, Instagram and YouTube.

\xc2\xb7 Lead in collaborating with internal stakeholders (including Product Development, Business Intelligence, Demand Planning, Creative Development, Finance, Community, and Executive Management)
\xc2\xb7 Product Planning & Management: Developing the brand identity and key messaging components (brand positioning and pillars) that drive the overall vision and brand marketing strategy.
\xc2\xb7 Collaborate with development partners to plan and execute research and A/B testing phases to leverage player feedback to drive product improvements and adjust marketing communication.
\xc2\xb7 Contribute to the marketing aspects of the business plan, launch timing, product lifecycle planning. This will also include creation of foundational product positioning and messaging to guide the marketing of the franchise.
\xc2\xb7 Tracking all marketing activity and being able to provide capable analysis and guidance that result in identifying areas for improvement.
Support day to day operations for the marketing approvals process for PUBG mobile
\xc2\xb7 Drive weekly syncs between brand, campaign and key partners to achieve strategic objectives and future content planning
Work with brand management and publishing teams to refine and execute on storefront metadata requirements for mobile client updates
\xc2\xb7 Manage, guide and mentor direct reports and assist with career and skills development

Requirements:

\xc2\xb7 At least 6+ years of brand marketing experience of marketing, preferably on a high-profile brand
\xc2\xb7 Business/Marketing Degree or equivalent combination of experience and education required
\xc2\xb7 Experience in brand management, brand strategy, product marketing or marketing operations
\xc2\xb7 Skilled in analytical and quantitive thinking with the ability to assess KPI data and focus on ROI metrics
\xc2\xb7 Self motivated, detailed oriented, independent, organized and proactive; highly responsive, flexible, and adaptable when working across multiple business units and product teams
\xc2\xb7 Great teammate with strong collaboration skills who is comfortable with open and consistent communication
\xc2\xb7 Excellent communication, presentation, organizational and writing skills
\xc2\xb7 Meticulous level of detail and proficiency in using content management systems; Atlassian JIRA a plus
\xc2\xb7 Knowledge and/or experience in interactive entertainment industries
\xc2\xb7 Ability to work in a fast-paced environment and deal with ambiguity
\xc2\xb7 Avid gamer with extended experience in console and mobile products a plus

Location State(s) California

The base pay range for this position in the state(s) above is $34.91 to $98.37 per hour. Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign on payment, relocation package, and restricted stock units may be provided as part of the compensation package, as well as other medical, financial, and/or other benefits, dependent on the specific position offered.

Tencent

Beware of fraud agents! do not pay money to get a job

MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Related Jobs

Job Detail

  • Job Id
    JD4312735
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Los Angeles, CA, United States
  • Education
    Not mentioned