Job Description

TURNER, a full-service public relations and digital communications agency specializing in travel, outdoor, wellness, lifestyle, and spirits brands, is seeking a Senior Director, Travel + Tourism, to manage a portfolio of brands. This senior role is responsible for driving integrated strategies and results, client relations and campaign execution across media relations, brand activations, influencer programming and partnerships. This role needs to be based in New York City; we currently work from our offices on a hybrid schedule, two days per week in office.

Qualifications:

• Minimum of 10 years of communications experience with a focus on travel and tourism. Our ideal candidate has agency experience, has led a portfolio of client autonomously and has experience with client and budget management.
• Strong writing skills and experience developing strategic communications plans and narratives.
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Engages in and ensures a strategic relationship with clients, providing insight and partnership across all aspects of the communications spectrum.
• Comfortable presenting ideas to clients, and experience working on new business pitches.
• Highly organized, problem-solver.
• Experience managing associates, serving as a team player and valued mentor.

Responsibilities

• Leads client strategy for a variety of travel and tourism accounts ensuring plans are integrated with marketing, PR, paid and social, as needed.
• Provides leadership for teams of 4-6, including coaching, supervision, assessment and reviews with a sharp focus on expanding team skills in an ever-evolving industry.
• Forges client relationships in addition to the day-to-day contact i.e. VP, CMO/CEO, Directors. Delivers continued strategic guidance with measurable analysis for clients.
• Spearheads creative ideation among account teams; from brainstorms to field trips, this role is always looking to raise the bar and inspire innovative thinking.
• Ensures deliverables at all levels in defining KPIs, deadlines, and scopes of work. Manages account budgets and resources, as necessary.
• Utilizes media relationships to secure quality press coverage for clients; lead by example in building quality media relationships; supervises the overall quality and caliber of pitching, immersions, press events, in-market media weeks, etc.
• Oversees planning and team execution of key media-facing events including launches/openings, familiarization trips, panels or conferences.
• Plays an integral role in the senior management team, ensuring account profitability and optimizing the impact of revenues on the business.
• Contributes to the growth of our client portfolio, both through business development and incremental client revenue.

Bonus Points If You:

• Love to travel and actively participate in the outdoors; understanding of the influences and trends that drive travelers seeking new experiences.
• Proven experience planning events.
• Brokered brand partnerships or collaborations.
• Experience building/leading media training for executives, executing thought leadership campaigns.

Salary range varies based on experience, $90,000-$130,000. Please share your portfolio link if available. TURNER is an Equal Opportunity Employer.

TURNER