Job Description

When you join Verizon

Verizon is one of the world\'s leading providers of technology and communications services, transforming the way we connect around the world. We\'re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you\'re fueled by purpose, and powered by persistence, explore a career with us. Here, you\'ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

What you\'ll be doing\xe2\x80\xa6

We are seeking a highly strategic and innovative Senior Manager of Brand Strategy to lead our Verizon Value Business growth brands, including Total by Verizon, Visible, Verizon Prepaid, and Simple Mobile. In this role, you will be responsible for shaping and driving brand strategies and identity initiatives. Your work will involve collaborating with cross-functional teams to ensure our brands are evolving to meet consumer needs, our research is identifying optimizations for our brands to be successful, our creative is breaking through to our consumer targets and we are meeting and exceeding our business goals. You will play a pivotal role in maintaining brand differentiation, developing positioning for marketing communications, and extracting insights from data to fuel our brand\'s growth.

Key Responsibilities:

Strategic Leadership: Leading a team focused on data-informed brand strategies and messaging frameworks. Ensuring alignment with research and business objectives, partnering closely with integrated marketing and creative to drive successful campaigns.

Brand Differentiation: Crafting and maintaining brand differentiation strategy and guidelines, evolving brand messaging to align with the overall strategy.

Brand Positioning: Developing positioning for marketing communications and collaborating with market research analysis to extract insights from complex data. Positioning work to include brand naming, points of communication identification and reason to believe articulation.

Brand Identity: Defining and maintaining brand identity, ensuring brand compliance across all channels.

Cross-Functional Collaboration: Partnering closely with the Commercial, Insights, Integrated Marketing team to develop marketing plans, messaging, GTM strategy, and promotional launch calendars.

Marketing Calendar: Driving the marketing calendar to achieve substantial growth, stimulate competitive switching behavior, and capture market share in both prepaid and postpaid markets.

Creative Consistency: Managing consumer messaging and creative consistency to maintain brand distinction and salience.

Storytelling: Holding the through line on messaging and crafting compelling narratives across the organization.

Consumer-Centric Approach: Leading the business in an insight-led and consumer-centric approach to create new member acquisition and retention initiatives.

Brand Compliance: Reviewing and approving all consumer-facing creative output across the organization to ensuring alignment with brand strategy, brand guidelines and strategic objectives.

This role may be considered as part of the Department of Defense SkillBridge Program.

Where you\'ll be working\xe2\x80\xa6

In this hybrid role, you\'ll have a defined work location that includes work from home and assigned office days set by your manager.

What we\'re looking for...

You\'ll need to have:

Bachelor\'s degree or six or more years of experience.

Six or more years of relevant work experience.

Willingness to travel approximately up to 25%.

Even better if you have one or more of the following:

Bachelor\'s degree in marketing, business, or related field OR four or more years of relevant work experience.

Six or more years of relevant work experience in brand marketing, with a proven track record of developing and executing successful campaigns.

Strong data-driven mindset with the ability to analyze problems and solutions and identify key metrics for achieving business goals.

Excellent project management skills in a fast-paced environment with the ability to manage multiple priorities.

Exceptional team management and communication skills, both internally and externally, with strong analytical skills to interpret data and inform marketing strategy.

Experience with digital marketing, social media, and content marketing.

Ability to work independently and collaboratively, with a positive attitude and strong work ethic.

Experience in market research, developing marketing plans, managing budgets, and timelines.

Knowledge of the retail wireless industry is a plus.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don\'t meet every \xe2\x80\x9ceven better\xe2\x80\x9d qualification listed above.

Where you\'ll be working In this hybrid role, you\'ll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours 40

Equal Employment Opportunity

We\'re proud to be an equal opportunity employer - and celebrate our employees\' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we\'ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $120,000.00 and $242,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.

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