Senior Manager, Digital Analytics

USA, United States

Job Description


Role Specific InformationThis role is based at our Corporate Office in Menomonee Falls, WI. Youxe2x80x99ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.About the RoleIn this role, you will lead business and insights efforts to drive decision-making and guide business strategies while developing the team's skill set and business acumen. This role involves managing data collection, analysis, and reporting to support business objectives, enhance customer experience, and drive revenue growth.What Youxe2x80x99ll DoOversee all digital analytics activities, including partnering with stakeholders towards development and implementation of analytics.Lead the curation and analysis of sales, consumer and other data to inform strategic decisions and plans for the digital business.Provide proactive category sales guidance based on analytics and trend interpretationIdentify digital sales implications from cross-functional interdependencies such as marketing promotional calendar changes, spending changes, and fulfillment decisionsLead team through assessment of sales results, evaluate purchasing behaviors and measure trends for Digital product categoriesDevelop and implement a comprehensive digital analytics strategy to measure and optimize web, app, and digital marketing performance.Lead the deployment and management of analytics tools (Google Analytics, Adobe Analytics, etc.) to track user behavior, conversion rates, and engagement.Conduct deep-dive analyses on web traffic, user journeys, conversion funnels, and A/B testing results.Present data-driven insights and recommendations to stakeholders and cross-functional teams.Automate reporting processes for efficiency and accuracyAdditional tasks may be assignedWhat Skills You HaveRequiredBachelor's Degree7+ years of experience in Customers Analytics5+ years of experience in Digital Analytics5+ years of managing associatesStrong quantitative and qualitative analytical skillsExperience in Adobe Analytics, Adobe ClickstreamPassion for the customer and using data to identify and improve customer experiencesExcellent verbal and written communicationAbility to lead through ambiguity and find innovative ways to answer business questionsExperience leading both directly and through influenceEssential FunctionsThe requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohlxe2x80x99s may revise this job description at any time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.Ability to perform the accountabilities listed in the xe2x80x9cWhat Youxe2x80x99ll Doxe2x80x9d SectionAbility to comply with dress code requirementsBasic math and reading skills, legible handwriting, and basic computer operationAbility to maintain prompt and regular attendance and meet scheduling requirements as set by the companyAbility to learn and comply with all company policies, procedures, standards and guidelinesAbility to give direction and to receive, understand and proactively respond to direction from leadership and other company personnelAbility to work as part of a team and interact effectively and appropriately with othersAbility to maintain composure and work in a fast paced environment whileaccomplishing multiple tasks within established timeframesAbility to satisfactorily complete company training programsAbility to use a personal computer for tasks such as communicating, preparing reports, etc.Ability to plan, prioritize and monitor activities across business unitsAbility to complete or oversee the completion of assigned projects in a timely manner

Kohl's

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Job Detail

  • Job Id
    JD4437955
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    USA, United States
  • Education
    Not mentioned