Job Description

Cox Automotive is looking for a highly motivated and experienced Senior Product Manager to join our Advertising Product team to drive the discovery and development of digital advertising products/tools for automotive manufacturers.

This is full-time employee position based in our Irvine, CA office, and will be "hybrid" work-from-home role requiring the selected candidate to come into our Irvine office approx once a week.

In this role, you will be responsible for the end-to-end product discovery and development process working with cross-functional teams to deliver innovative digital advertising solutions and tools that meet the needs of our automotive clients. Ideal candidates have experience or background in digital media planning, advertising agency business, or ad operations.

What you will be doing :

Strategy/Discovery:

• Formulate an in-depth understanding of problems by customer segment, personas, and competitive landscape to inform advertising product strategy.
• Partner with User Experience, Marketing Research, Client Solutions, Analytics, and other key business stakeholders to observe and solicit feedback from consumers and clients.
• Develop, manage, and optimize one or more products.
• Identify, quantify, and effectively communicate customer market opportunities at all levels throughout the organization.

Planning:

• Create and maintain product vision and roadmap; create business plans to secure funding; develop go-to-market strategy and value proposition. Illustrate market problems in a way that puts the problem in context. Provide relevant, timely, and easily consumable updates to all internal and external audiences.
• Create Epics and Features ensuring alignment across products; identify and document business rules and business impact; involve appropriate stakeholders across the organization to ensure delivery team is aligned to Features and Feature acceptance criteria.
• Collaborate with cross-functional teams including Engineering, User Experience, Client Solutions, Marketing, Ad Operations, and Analytics to ensure alignment across products, capabilities, and fulfillment processes.

Development:

• Build an effective relationship with cross-functional teams including Engineering, Ad Operations, Client Solutions, Marketing, Product, and User Experience.
• Collaborate with User Experience, Ad Operations, and Client Solutions to create prototype, test, and validate proposed advertising solutions.
• Support testing and partner with revenue and business stakeholders to develop pricing and packaging strategies while assessing impact on Return on Investment (ROI).
• Work with Product Management, Marketing, Ad Operations, and Client Solutions teams to communicate new products, and develop go-to-market strategy, plans, and training materials.

Sales & Client Engagement

• Partner with Client Solutions, Product Readiness, and Ad Operations teams to articulate the product vision, strategy, market positioning, and opportunity size to support generating customer and revenue pipelines for advertising products.
• Engage with both internal partners and external customers to present product capabilities, benefits, and/or assess product market fit.

Evaluation:

• Assess product performance against KPIs and make optimizations to improve performance.
• Create and deliver thoughtful information to influence key market constituents.
• Make end-of-life recommendations for non-performant products.

Functional Skills

• Research & Discovery - Possess the skilled knowledge and ability to analyze issues to determine the root cause, determine its significance, and proactively create solutions that are in the best interest of the business. Gather and analyze data or information to formulate working hypotheses to validate.
• Design & Planning - Identify and anticipate problems or risks and brainstorm creative solutions. Conceptualize proposed solutions from various viewpoints such as customer, consumer, and the business. Compose project plan and initiate activities to bring your idea to life. Adapt concept to feedback and mold ideas to new forms.
• Organization & Managing Priorities - Manage multiple concurrent objectives, projects, or activities, making effective judgments as to priority and time allocations. Respond and adjust to day-to-day operational priorities while still making progress on current project work. Proactively identify and address potential conflicts that impact delivery commitments and work with team members, management, and other stakeholders to re-prioritize as necessary.
• Requirement Analysis - Skilled knowledge and ability to elicit, analyze, and record business functionality and non-functionality requirements to ensure the success of a product or capability. Engage with the customers, users, and other stakeholders to extract and gather requirements. Navigate deliverables, challenges, conflicts, and expectations associated with requirements analysis
• Technology Savvy - Skilled knowledge of technology and its ability to improve work processes and results (e.g., enhance productivity, efficiency, collaboration, quality, or customer satisfaction). Uses technology to solve work-related problems, find new methods to enhance results, and create new business opportunities. Pursues opportunities to develop knowledge and experiments with emerging technology solutions that can help accomplish work goals. Keeps others informed about technology innovations.
• C ommunication & Collaboration - Articulate and present ideas to stakeholders with varied degrees of knowledge or expertise. Facilitate discussions to gain understanding and alignment on a problem or solution. Communicate professionally and effectively through different mediums including email, presentations, instant message, in-person, or via web conference calls. Work in a team environment and collaborate with various areas of the business to accomplish your goal.

Foundational Skills

• Acts with Integrity - Acts in accordance with one\'s own values, standards, and beliefs even when under pressure. Adheres to ethical and professional standards, regulations, and organizational policies. Shares information about oneself with others, acknowledging strengths as well as vulnerabilities.
• Builds Partnerships - Proactively builds, nurtures, and maintains business-focused, long-term working relationships with partners inside and outside of the organization. Demonstrates flexibility when forming and adjusting partnerships to achieve broader goals. Shows willingness to work across boundaries to achieve outcomes addressing business, customer, and partner goals and expectations.
• Drives Innovation - Skilled in exploring alternative ways to view and solve problems to achieve results. Tries unique ways of doing things and tests promising ideas. Takes risks in the interest of finding a better way.
• Focuses on Execution - Skilled in establishing goals that are designed to deliver exceptional business results. Tracks and broadcasts progress and accomplishments. Works tenaciously to overcome obstacles and meet or exceed goals.
• Strives for Excellence - Skilled in establishing criteria and/or work procedures to achieve a high level of quality, productivity, and service. Dedicates required time and energy to assignments or tasks to ensure that no aspect of the work is neglected. Accepts responsibility for outcomes (positive or negative) and admits mistakes, refocusing efforts when appropriate.

What we require from you:

• Bachelor\'s degree in related field such as Business, Marketing, Advertising, Computer Science or related field plus 4+ years of relevant work experience; or a Master\'s degree plus 2+ years of relevant work experience; or a PhD plus 0-1 years of relevant experience
• In lieu of a degree, qualified candidates would require 8+ years of relevant professional experience
• Experience working with advertising agencies, automotive manufacturers, or related industries is preferred.
• 6+ years of experience in digital media advertising and/or product management, with a track record of delivering successful digital advertising products or media strategy recommendations.
• Strong understanding of digital advertising technologies, capabilities, and ad serving tools.
• Strong analytical skills and ability to make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively across teams and departments.
• Self-starter with proven ability to lead product development from ideation to launch, managing and motivating cross-functional teams and stakeholders.
• Actively seeks out new knowledge for own personal development and the mentoring or coaching of others.
• Develops a wide breadth of knowledge across the industry or business.
• Working experience with ad serving capabilities/technologies and ad creative solutions.
• Working experience in creating, prioritizing, and recommending strategies or solutions.
• Working experience with executive and/or client presentations.
• Experience with Agile product development methodologies is a plus.
• Passion for technology, digital advertising, and the automotive industry.

If you are a strategic thinker with a passion for delivering innovative digital advertising products, we encourage you to apply for this exciting opportunity to join our product team!

USD 115,300.00 - 192,100.00 per year

About Cox Automotive

At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What\'s more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!

About Cox

Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual\'s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

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